"I'm seeing more and more clients generate something approximating their desired outcome and essentially asking me to make 'something like this,' It sucks. This practice absolutely invalidates the entire creative process, in my opinion, and makes my job harder and more frustrating. The job of an illustrator or concept artist is to draw from their years of experience to interpret a brief in a creative way."
"robs you of discovery, as it will likely more or less give you exactly what you asked of it"
"informing and branching out your ideas further."
A major game studio uses generative AI for exploratory tasks such as testing game ideas, generating concept art placeholders, producing text, and preparing presentations while expanding its pool of artists. Professional concept artists report that AI-generated images complicate workflows by enabling clients to present approximations and request direct reproduction. Artists describe this pattern as invalidating the creative process, reducing opportunities for discovery, and increasing frustration. Beginning with AI outputs often yields expected answers rather than prompting creative exploration. Real-world observation and reference-based iteration continue to be important for generating unexpected and original ideas.
Read at GameSpot
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