"Seventy-one percent of businesses say they are willing to optimize products and offers specifically for AI agents, and more than half say they would allow AI agents to negotiate prices or terms directly with other AI systems."
"You won't just be influencing people anymore. Increasingly, you will need to convince the AI systems that inform their decisions."
"AI agents rely on structured signals, not just marketing copy. Product specifications, pricing, availability, and attributes should be organized so machines can easily evaluate and compare options."
"Consider this a form of machine-readable shelf presence: just as a consumer..."
Businesses are preparing for the rise of Business-to-AI (B2AI), with 71% willing to optimize products for AI agents. AI agents are becoming key decision-makers in customer acquisition. Companies must treat AI agents as thought-partners, structuring data for easy machine evaluation. This includes organized product specifications and standardized schemas. The shift to B2AI will change how businesses approach customer engagement, emphasizing the need for clarity and trust in interactions with AI systems.
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