#marketing-strategy

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#business-growth
Social media marketing
fromMarketing Dive
2 days ago

SMBs rely heavily on social media for marketing and growth, study says

Social media is crucial for small business growth, despite content challenges.
Many SMBs struggle with content creation and staying abreast of trends.
AI technology adoption is increasing among small businesses for marketing support.
Business
fromForbes
9 hours ago

Want To Build Wealth In Your Business? Nail These 3 Areas First

Focus on marketing, sales, and money management to successfully build wealth in your business.
Marketing tech
fromInc
2 weeks ago

PR Versus Marketing Versus Advertising

PR, marketing, and advertising serve distinct roles; understanding this is critical for company growth.
Social media marketing
fromMarketing Dive
2 days ago

SMBs rely heavily on social media for marketing and growth, study says

Social media is crucial for small business growth, despite content challenges.
Many SMBs struggle with content creation and staying abreast of trends.
AI technology adoption is increasing among small businesses for marketing support.
Business
fromForbes
9 hours ago

Want To Build Wealth In Your Business? Nail These 3 Areas First

Focus on marketing, sales, and money management to successfully build wealth in your business.
Marketing tech
fromInc
2 weeks ago

PR Versus Marketing Versus Advertising

PR, marketing, and advertising serve distinct roles; understanding this is critical for company growth.
#audience-engagement
fromForbes
1 day ago
Marketing tech

How To Win The Content Strategy Game: 17 Must-Haves For Every Brand

fromForbes
1 day ago
Marketing tech

How To Win The Content Strategy Game: 17 Must-Haves For Every Brand

#consumer-behavior
Artificial intelligence
fromForbes
3 weeks ago

Selling To Robots: The Marketing Revolution That Will Make Or Break Your Business

AI agents are revolutionizing consumer purchasing decisions by automating complex shopping tasks.
fromForbes
1 week ago
Social media marketing

Tips For Targeting Older Consumers Via Influencer Marketing

fromDigiday
1 day ago
Social media marketing

Danone takes cues from pharma marketing as GLP-1 changes American appetites

Artificial intelligence
fromForbes
3 weeks ago

Selling To Robots: The Marketing Revolution That Will Make Or Break Your Business

AI agents are revolutionizing consumer purchasing decisions by automating complex shopping tasks.
fromForbes
1 week ago
Social media marketing

Tips For Targeting Older Consumers Via Influencer Marketing

fromDigiday
1 day ago
Social media marketing

Danone takes cues from pharma marketing as GLP-1 changes American appetites

#social-media
Social media marketing
fromLindsey Gamble
2 weeks ago

Instagram Launches Referral Program Offering $100 for New Sign-Ups - Lindsey Gamble

Instagram launches a referral program allowing users to earn $100 for each new sign-up through shared links.
The program encourages sharing on external platforms to attract new users with exclusive content.
fromAdweek
1 week ago
Social media marketing

Old Building, New Foundation: The Empire State Building's Social Media Makeover

fromAol
1 day ago
Social media marketing

Mark Cuban's Favorite Social Media Platform Bluesky Makes Live Sports Important Part Of Ecosystem

Social media marketing
fromLindsey Gamble
2 weeks ago

Instagram Launches Referral Program Offering $100 for New Sign-Ups - Lindsey Gamble

Instagram launches a referral program allowing users to earn $100 for each new sign-up through shared links.
The program encourages sharing on external platforms to attract new users with exclusive content.
fromAdweek
1 week ago
Social media marketing

Old Building, New Foundation: The Empire State Building's Social Media Makeover

fromAol
1 day ago
Social media marketing

Mark Cuban's Favorite Social Media Platform Bluesky Makes Live Sports Important Part Of Ecosystem

#advertising
Marketing tech
fromForbes
3 days ago

Meta Says 'Just Trust Us' With AI Ads, Will Amazon Follow Suit?

Mark Zuckerberg's vision for Meta aims for complete automation in advertising, losing traditional controls for brands.
A potential shift in Amazon's advertising strategy raises questions about its balance between automation and advertiser control.
fromAdweek
1 week ago
Marketing tech

NBCUniversal's Alison Levin on Driving Measurable Commerce Outcomes Through Streaming

from9to5Google
1 week ago
Marketing tech

YouTube will use Gemini to insert ads around the parts of a video you care about most [Video]

fromDigiday
3 weeks ago
Media industry

British and European marketers trim ad spend in the face of Trump's tariffs

fromDigiday
1 day ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

Marketing tech
fromForbes
3 days ago

Meta Says 'Just Trust Us' With AI Ads, Will Amazon Follow Suit?

Mark Zuckerberg's vision for Meta aims for complete automation in advertising, losing traditional controls for brands.
A potential shift in Amazon's advertising strategy raises questions about its balance between automation and advertiser control.
fromAdweek
1 week ago
Marketing tech

NBCUniversal's Alison Levin on Driving Measurable Commerce Outcomes Through Streaming

from9to5Google
1 week ago
Marketing tech

YouTube will use Gemini to insert ads around the parts of a video you care about most [Video]

fromDigiday
3 weeks ago
Media industry

British and European marketers trim ad spend in the face of Trump's tariffs

fromDigiday
1 day ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

#seo
fromForbes
1 day ago
Marketing tech

Losing Organic Traffic? These B2B Lead-Gen Strategies Can Help

fromForbes
1 day ago
Marketing tech

Losing Organic Traffic? These B2B Lead-Gen Strategies Can Help

#digital-marketing
fromAdweek
2 days ago
Marketing tech

Attivo Acquires The Next Practice to Bolster AI, Digital Capabilities

fromAdweek
2 days ago
Marketing tech

Attivo Acquires The Next Practice to Bolster AI, Digital Capabilities

#automation
Artificial intelligence
fromForbes
2 days ago

Will AI Make Agencies Obsolete? The Future Of Advertising

The future of advertising may shift to AI systems handling marketing goals and budgets autonomously, raising concerns about control and transparency.
fromAWeber
4 days ago
Marketing tech

Email Drip Campaigns: Strategies, Templates, and Best Tools for Success

Artificial intelligence
fromForbes
2 days ago

Will AI Make Agencies Obsolete? The Future Of Advertising

The future of advertising may shift to AI systems handling marketing goals and budgets autonomously, raising concerns about control and transparency.
fromAWeber
4 days ago
Marketing tech

Email Drip Campaigns: Strategies, Templates, and Best Tools for Success

#small-business
fromForbes
2 weeks ago
Social media marketing

5 Ways Small Businesses Can Win Big Without Big Budgets: Storytelling

fromForbes
2 weeks ago
Social media marketing

5 Ways Small Businesses Can Win Big Without Big Budgets: Storytelling

#ai-in-marketing
Marketing tech
fromForbes
1 week ago

How To Prove Marketing's Worth To The C-Suite

CMOs must demonstrate marketing achievements to maintain relevance.
Alignment of marketing goals with business objectives is essential for success.
Marketing tech
fromMarTech
3 days ago

Google Marketing Live 2025: Everything you need to know | MarTech

AI is becoming a co-strategist in marketing, shifting from an assistant role.
Google's updates focus on making advertising tools more autonomous and interconnected.
from24/7 Wall St.
3 days ago

Trader Joe's Ranks No. 1 in Reputation Survey

Trader Joe's has topped the Axios Harris Poll 100 for 2025, showcasing a powerful reputation despite having fewer than 600 stores compared to larger retailers.
Startup companies
Podcast
fromDigiday
3 days ago

Video is making podcasts a premium buy for advertisers

Advertisers are increasingly shifting focus to video podcasts, treating them as premium with growing investment.
fromThe Washington Post
3 days ago

Nationals see two key exits on business side of organization

Mike Carney's impact as the Nationals' chief revenue officer included overseeing potential ballpark naming rights and jersey patch deals, areas critical for revenue generation.
Washington Nationals
#influencer-marketing
Marketing tech
fromMiami Herald
3 days ago

How creators influence every stage of the customer journey

Influencers shape the entire customer journey beyond just impulse buying.
Effective influencer marketing requires long-term relationships across all stages of the customer journey.
fromAol
4 days ago
Marketing tech

How creators influence every stage of the customer journey

Marketing tech
fromMiami Herald
3 days ago

How creators influence every stage of the customer journey

Influencers shape the entire customer journey beyond just impulse buying.
Effective influencer marketing requires long-term relationships across all stages of the customer journey.
fromAol
4 days ago
Marketing tech

How creators influence every stage of the customer journey

fromFast Company
4 days ago

Papa Johns turned its food into a rebrand and its rebrand back into food

Papa Johns aims to enhance customer loyalty by integrating its unique pepperoncini into its brand identity and creating innovative products like the 'Cini Dirty Soda.'
Silicon Valley food
#email-marketing
fromMarTech
2 weeks ago
Marketing tech

How one newsletter tripled paid membership revenue with retargeting emails | MarTech

fromMarTech
1 week ago
Marketing tech

Email is the most misunderstood channel in your digital stack | MarTech

fromAWeber
5 days ago
Marketing tech

Personalized Email Marketing: How to Send Messages Your Subscribers Crave

fromAWeber
5 days ago
Marketing tech

What Is a Good Open Rate for Email? Benchmarks & How to Improve Yours

fromMarTech
2 weeks ago
Marketing tech

How one newsletter tripled paid membership revenue with retargeting emails | MarTech

fromMarTech
1 week ago
Marketing tech

Email is the most misunderstood channel in your digital stack | MarTech

fromAWeber
5 days ago
Marketing tech

Personalized Email Marketing: How to Send Messages Your Subscribers Crave

fromAWeber
5 days ago
Marketing tech

What Is a Good Open Rate for Email? Benchmarks & How to Improve Yours

Marketing tech
fromBusiness Insider
1 week ago

Airbnb has an ambitious new plan to help you book anything. I have some questions.

Airbnb seeks to enhance its brand by promoting celebrity-led experiences beyond traditional vacation rentals.
#customer-experience
fromForbes
1 week ago
Social media marketing

Creating A Cohesive Brand Experience Across All Touchpoints

fromForbes
1 week ago
Social media marketing

Creating A Cohesive Brand Experience Across All Touchpoints

fromFast Company
1 week ago

Protect your protein shakes. The Brawny Man is hunkier than ever

We modernized the logo to make it bolder, more confident, and unmistakably Brawny... to signal product superiority at shelf and reinforce brand strength.
Graphic design
#innovation
#customer-engagement
UX design
fromMedium
1 month ago

Replicating IKEA's Secret to Success for Product Designers

IKEA's retail strategies offer valuable insights for crafting engaging digital experiences that increase customer interaction and conversion.
UX design
fromMedium
1 month ago

Replicating IKEA's Secret to Success for Product Designers

IKEA's retail strategies offer valuable insights for crafting engaging digital experiences that increase customer interaction and conversion.
#rockstar-games
SF LGBT
fromKotaku
2 weeks ago

Grand Theft Auto 6's Jason Is Gaymers' Latest Sex Symbol

Rockstar effectively targets the gay community by showcasing GTA 6's protagonist as a sex symbol, boosting interest and anticipation for the game.
fromVG247
3 weeks ago
Video games

As GTA 4 turns 17, ex-Rockstar technical lead says that if GTA 6 was his baby, he "wouldn't release any additional trailers" because it's a "boss move"

Rockstar's silence on GTA 6 is strategic, with a former developer advocating for no additional trailers to maintain hype.
SF LGBT
fromKotaku
2 weeks ago

Grand Theft Auto 6's Jason Is Gaymers' Latest Sex Symbol

Rockstar effectively targets the gay community by showcasing GTA 6's protagonist as a sex symbol, boosting interest and anticipation for the game.
Video games
fromVG247
3 weeks ago

As GTA 4 turns 17, ex-Rockstar technical lead says that if GTA 6 was his baby, he "wouldn't release any additional trailers" because it's a "boss move"

Rockstar's silence on GTA 6 is strategic, with a former developer advocating for no additional trailers to maintain hype.
Marketing tech
fromMarketing Dive
2 weeks ago

'For every AI, there's an NFT': Burger King's ex-CMO shares lessons learned

Pat O'Toole's appointment as CMO at Unleashed Brands focuses on consumer-centric strategies and data-driven innovation.
O'Toole's experience in brand strategy and AI customization will influence Unleashed Brands' growth and marketing approach.
fromwww.housingwire.com
2 weeks ago

Finance of America posts a profit in Q1 2025

We are redefining how reverse mortgages are understood, moving the product from the margins into the mainstream as a flexible, forward-looking financial planning tool for homeowners 55 and up, Fleming said.
SF real estate
Marketing tech
fromBusiness Insider
2 weeks ago

Even Marvel has superhero fatigue. Its 'Thunderbolts*' marketing appeals to a new audience: cinephiles.

Marvel is combating superhero fatigue by adjusting its marketing strategy to appeal to cinephiles.
Social media marketing
fromBusiness Matters
2 weeks ago

User Generated Content Strategy: What You Need to Enhance Your Marketing

User-generated content fosters authenticity, enhances customer trust, and can significantly boost brand loyalty. Engaging customers as content creators reduces marketing costs.
#digital-advertising
fromEMARKETER
2 weeks ago
Marketing tech

YouTube's audience outnumbers even its greatest rivals

YouTube has 2.50 billion monthly active users, surpassing all other digital platforms.
Despite its user base, YouTube doesn't lead in digital ad revenue, which is dominated by Amazon.
fromSearch Engine Roundtable
3 weeks ago
Marketing tech

What's Changing With Google Ads Interview With Ginny Marvin

The interview with Google Ads liaison highlighted key changes in Google Ads strategies, including AI integration and new quality metrics for landing pages.
Marketing tech
fromEMARKETER
2 weeks ago

YouTube's audience outnumbers even its greatest rivals

YouTube has 2.50 billion monthly active users, surpassing all other digital platforms.
Despite its user base, YouTube doesn't lead in digital ad revenue, which is dominated by Amazon.
Marketing tech
fromSearch Engine Roundtable
3 weeks ago

What's Changing With Google Ads Interview With Ginny Marvin

The interview with Google Ads liaison highlighted key changes in Google Ads strategies, including AI integration and new quality metrics for landing pages.
#data-enrichment
Startup companies
fromEntrepreneur
2 weeks ago

The Best Way to Sell a Franchise Isn't a Pitch, It's This | Entrepreneur

Storytelling through video is crucial for emerging franchise brands to build trust and connection.
A founder's video effectively communicates the brand's mission and vision to potential franchisees.
Growth hacking
fromHackernoon
1 year ago

How Can Elon Musk Save Your Crypto? | HackerNoon

Elon Musk's influence can dramatically shift the crypto market, but long-term success requires sustainable strategies beyond just celebrity endorsement.
fromLogRocket Blog
2 weeks ago

When feature comparison charts hurt UX - and what to use instead - LogRocket Blog

When used in the wrong context, feature comparison charts can confuse, overwhelm, or even send users straight to your competitors.
UX design
fromThe Bootstrapped Founder
3 weeks ago

Effective Communication of Value in Podcast Products

I'm struggling to communicate the value of my multi-faceted podcast product, especially to non-technical users like podcast hosts and journalists.
Marketing tech
#data-driven-marketing
fromVariety
3 weeks ago

DDA Launches Brands Division, Adds Middle East Base in Dubai (EXCLUSIVE)

"Under Julie's strategic leadership, DNA unites two leading global brand experts with unrivalled credentials, leveraging DDA's entertainment and culture influence to deliver impactful results."
Media industry
fromClickUp
3 weeks ago

Marketing Compliance: What Is It, Tools + Best Practices | ClickUp

Marketing compliance is crucial for protecting your company and customers from legal risks, while building trust and ensuring transparent marketing practices.
Privacy professionals
Film
fromSoapcentral
3 weeks ago

"Best marketing strategy ever??" Internet reacts as people signing up for 'Now You See Me' live stream phone number reportedly receive $119 via Venmo

Lionsgate employed a unique marketing strategy by giving away $250,000 during the trailer launch for 'Now You See Me: Now You Don't'.
Food & drink
fromBusiness Insider
3 weeks ago

Starbucks is embracing Euro vibes and exploring an aperitivo menu

Starbucks is launching a new aperitivo menu to enhance afternoon offerings and reclaim its role as a 'third place' for socializing.
NYC LGBT
fromAdweek
3 weeks ago

REPORT: Brands Are Divesting From the NYC Pride March

Major brands like Mastercard and Citi will not sponsor the NYC Pride March in 2025, while others, like Target, continue their support.
Marketing tech
fromThe Drum
3 weeks ago

Martech for Drummies: The top 10 mysteries demystified

Marketers should focus on understanding and simplifying martech rather than just accumulating data and tools.
fromCreative Bloq
3 weeks ago

Planning on rebranding in June, September or December? Read this first

Bynder found that July, March, and February are optimal months for rebranding, likely due to fiscal planning and strategic resets, while quieter months like June and December see less activity.
Media industry
fromLogRocket Blog
3 weeks ago

Designing free trials that actually convert: Personal fav tips - LogRocket Blog

Avoid the word "trial"—users are tired of it, and focusing on value instead can reposition the product as a reward rather than a risk.
Growth hacking
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