She join ARN's executive leadership team, reporting directly to ARN CEO Michael Stephenson. In her new role, Gordon will lead ARN's marketing strategy across its portfolio of brands and platforms, driving audience growth, brand performance, and commercial impact as the business continues its evolution into a modern entertainment company spanning audio, visual, social and live experiences.
Most people think creativity begins with a brief, but it rarely does. Instead, it begins with a kind of restlessness and a refusal to accept an obvious answer. In advertising, the obvious answer is usually very available and easy. We typically show the product and the largest possible logo, clearly display the price/discount, and feature a happy customer. We make sure we say words like new, delicious, now open, and sale large enough in marketing copy so that people buy the product.
A shaky data foundation makes every bold campaign feel like a gamble. The pressure to be perfect is a constant hurdle for teams tasked with syncing systems and reconciling messy spreadsheets.
