Visa has announced its Intelligent Commerce initiative, designed to prepare its payment network for agentic AI shopping experiences. This program will allow developers to build AI systems that autonomously find and purchase products for users. It includes AI-ready credit cards, which utilize tokenized digital credentials, AI-powered personalization tools for improved user experience, and AI payment capabilities that allow transactions under user-defined guidelines. The initiative aims to transform commerce similar to previous transitions from physical to online and mobile shopping, as explained by Visa executives.
Visa Intelligent Commerce represents a significant advancement in how AI will facilitate shopping experiences by allowing developers to tap into Visa's payment capabilities.
Jack Forestell emphasized the transformative power of AI in commerce, suggesting that consumers will soon have agents that manage their shopping and payment processes.
Collection
[
|
...
]