#ai-commerce

#ai-commerce

This week brought big shifts in streaming, fresh AI experiments in commerce, major agency consolidation, and regulators keeping a close eye on ad tech. In today's MadTech Daily, we cover Meta planning to use conversations people have with its chatbots to personalise ads on its platforms, OpenAI preparing a social app for AI video, and the UK ordering new data demands for Apple users.

AI has upended the world of search. Whereas consumers used to start with a keyword search on Google, 68% of shoppers across the world have used AI tools like ChatGPT to shop, according to a report published by creative agency VML. In other words, keywords are being replaced with questions, blurring the lines between search as a performance marketing function and a brand marketing one.