"Fintech platform Western Circle Ltd, which is behind the well-known Cashfloat brand, has achieved a series of milestones that demonstrate how the firm, with over a decade of expertise developing proprietary tech specifically for the short-term lending sector, has cemented its position as a market leader. Focused on safe lending at scale, Western Circle provides loans to applicants through its group of brands, utilising advanced AI models to ensure the process is fast, data-driven, and fully compliant."
"It's incredible to have been selected as a lender of choice by 500,000 people and counting. We believe this is partly due to the relief of being able to get a quick decision, but also because we're a tech business that concentrates on the real people both who get in touch with us and provide our customer care. Applying for emergency lending can be stressful, and we consistently speak with customers who are handling serious, unexpected crises. We're here to take away the pressure with transparent support and actionable advice."
Western Circle Ltd operates the Cashfloat brand and specialises in short-term lending using over a decade of proprietary technology. The firm focuses on safe lending at scale and deploys advanced AI models to make lending fast, data-driven, and fully compliant. Western Circle has helped 500,000 UK customers manage financial emergencies, delivered confirmed decisions in an average of 2.49 minutes, and lent £70 million in small loans. The business emphasises transparent customer care and multiple contact channels including email, phone, WhatsApp, SMS and online live chat. The platform positions itself as a regulated, trustworthy lender for emergency credit needs.
Read at London Business News | Londonlovesbusiness.com
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