Writing Help enables users to rephrase, proofread, or adjust the tone of messages using AI while preserving message privacy through Meta's Private Processing technology. The feature generates suggestions in tones such as professional, funny, or supportive and can produce rephrased alternatives to original text. A product image shows humorous rewrites of a reminder about dirty socks. Users can access Writing Help by tapping a new pencil icon while drafting messages. The rollout begins in English in select countries. The feature aims to keep users within the app, though some users may resist AI-generated messages for personal conversations.
The new feature, called "Writing Help," uses Meta's Private Processing technology, which allows users to receive AI-generated responses without Meta or WhatsApp reading the original message or the suggested rewrites. This means that messages on the platform remain private even if people use the new tool. With Writing Help, users can get AI-generated suggestions that rewrite their messages in a professional, funny, supportive, or rephrased way.
With this launch, WhatsApp is likely hoping that people use its in-app technology when doing so, rather than external tools like ChatGPT. Of course, not everyone will be fond of the new feature, as users likely prefer authentic, personal conversations with friends and family over AI-generated messages. Using AI to rewrite an email is one thing; using it to message your grandma is another.
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