Consumer messaging apps like WhatsApp lack necessary administrative controls and compliance features, which can expose sensitive business information and fail to meet regulatory standards.
The Middle East's booming digital economy has led to rising customer expectations, where 85% of businesses engage via WhatsApp, reflecting a shift towards instant, hassle-free interactions.
Microsoft continues to sharpen its AI capabilities, enhancing its competitive edge, while WhatsApp’s introduction of ads and subscriptions raises concerns among content creators.