"At a glance, the two large B2B companies were almost identical. Both sell complex, multi-year technology services; they compete for many of the same enterprise customers. Sales stages, forecasting cadence, and executive review rhythms were the same. Going by their customer relationship management (CRM) systems, their processes looked indistinguishable. Rohan Narayana Murty is the founder and CEO of Workfabric AI, a context engineering company that helps enterprises deploy AI agents by delivering precise organizational context."
"He holds a PhD in computer science from Harvard University. Ravi Kumar S is the CEO of Cognizant, a Fortune 500 technology services and consulting company. Cognizant partners with global enterprises to help them transform and lead in a fast-changing world, by delivering innovative solutions at the intersection of industry and technology. Ravi was featured on Time Magazine's 2025 AI 100 list."
Two large B2B firms sold complex, multi-year technology services and competed for many of the same enterprise customers while appearing almost identical across observable sales and review processes. Their sales stages, forecasting cadence, and executive review rhythms matched closely, and customer relationship management (CRM) records made their processes look indistinguishable. Rohan Narayana Murty is founder and CEO of Workfabric AI, a context engineering company that supplies precise organizational context to deploy AI agents. He holds a PhD in computer science from Harvard University. Ravi Kumar S is CEO of Cognizant, a Fortune 500 technology services and consulting company named to Time Magazine's 2025 AI 100 list.
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