"Dreamforce 2025 is imminent, with 50,000 people due to descend on the Moscone Center to hear about the latest advancements across its cloud, data, collaboration, and AI offerings. In the past few years, Salesforce has gone from strength to strength, with sustained growth and an exploding customer base for its offerings. The CRM giant has gone all in on enterprise AI in moves to meet customer demand, recording 120% revenue growth across its Data Cloud & AI segments in FY25."
"CEO Marc Benioff is known for his outspoken views on the technology and last year vowed to "break the hypnosis" built by hyperscalers around AI and unlock real value for businesses. At Dreamforce 2025, we can expect Salesforce to double down on these goals, with more capabilities and integrations for its existing AI lineup, as well as better integration of the technology across its product ecosystem."
"Salesforce has been a major player in the enterprise AI space for years - with Benioff having voiced enthusiasm for becoming an "AI first company" - and Salesforce having launched the first iteration of Einstein in 2016. But it's with the widespread adoption of generative AI that Salesforce has put both its feet into AI, first with the OpenAI-powered EinsteinGPT and more recently with the launch of its flagship platform Agentforce."
"The latter has quickly become a jewel in Salesforce's crown, with its ability to autonomously complete tasks such as customer service, coding, or filling in forms, based on contextual data drawn across a business' Salesforce Customer 360. Salesforce has promised to deliver on what "AI was always meant to be" in the enterprise, with Benioff having pointedly argued that AI 'hallucinations' are a major barrier for the technology without the right data and controls."
Dreamforce 2025 will bring 50,000 attendees to the Moscone Center to showcase advancements across cloud, data, collaboration, and AI. Salesforce recorded 120% revenue growth across its Data Cloud and AI segments in FY25 amid sustained customer expansion. Leadership positions the company as enterprise-AI focused, seeking to counter hyperscaler dominance and extract real business value. Salesforce evolved Einstein into OpenAI-powered EinsteinGPT and launched Agentforce to autonomously perform customer service, coding, and form-filling using Customer 360 context. Emphasis on data, controls, and platform boundaries aims to reduce AI hallucinations and mitigate external model risks.
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