#salesforce
#salesforce

1 week ago

Privacy professionals

More details revealed about Salesforce leak at Google

Privacy professionals

Google confirms customer data stolen from Salesforce DB

fromTechCrunch

Privacy professionals

Google says hackers stole its customers' data in a breach of its Salesforce database | TechCrunch

1 week ago

Privacy professionals

More details revealed about Salesforce leak at Google

Privacy professionals

Google confirms customer data stolen from Salesforce DB

fromTechCrunch

Privacy professionals

Google says hackers stole its customers' data in a breach of its Salesforce database | TechCrunch

Privacy professionals

Google discovered a new scam-and also fell victim to it

Privacy professionals

Google reveals it became one of the Salesforce attack victims in June

Privacy professionals

Are Scattered Spider and ShinyHunters one group or two? And who did France arrest?

Information security

Researchers Uncover 20+ Configuration Risks, Including Five CVEs, in Salesforce Industry Cloud

Hacking group steals Salesforce data by impersonating IT support

The hacker group UNC6040 exploits voice phishing to gain credentials and access to Salesforce from employees in large organizations.

Growth hacking

Google Exposes Vishing Group UNC6040 Targeting Salesforce with Fake Data Loader App

UNC6040 specializes in vishing campaigns targeting Salesforce for data theft.

The group uses social engineering tactics to impersonate IT support.

Attackers deploy a modified Salesforce Data Loader for unauthorized access.

The threats allow lateral movement within victims' networks to gather more data.

fromArs Technica

Privacy professionals

Google discovered a new scam-and also fell victim to it

Privacy professionals

Google reveals it became one of the Salesforce attack victims in June

Privacy professionals

Are Scattered Spider and ShinyHunters one group or two? And who did France arrest?

Information security

Researchers Uncover 20+ Configuration Risks, Including Five CVEs, in Salesforce Industry Cloud

Hacking group steals Salesforce data by impersonating IT support

The hacker group UNC6040 exploits voice phishing to gain credentials and access to Salesforce from employees in large organizations.

Growth hacking

Google Exposes Vishing Group UNC6040 Targeting Salesforce with Fake Data Loader App

UNC6040 specializes in vishing campaigns targeting Salesforce for data theft.

The group uses social engineering tactics to impersonate IT support.

Attackers deploy a modified Salesforce Data Loader for unauthorized access.

The threats allow lateral movement within victims' networks to gather more data.

more#cybersecurity

Salesforce's investment in Genesys is strategic, not just financial | MarTech

Salesforce and ServiceNow invested $1.5 billion in Genesys, a customer experience vendor, signaling a long-term strategy for collaboration focused on AI-powered experience orchestration.

E-Commerce

#slack

Digital life

Slack's paid users are getting new time-saving AI tools

Tech industry

Your Slack app is getting a big upgrade - here's how to try the new AI features

Marketing tech

Salesforce changes Slack API terms to block bulk data access for LLMs

Marketing tech

Get used to working with AI teammates in Slack

Slack is integral to Salesforce's Agentforce strategy, enhancing workplace collaboration and integrating AI capabilities.

Salesforce cuts Slack price for US government, following Google

Salesforce offers Slack to federal government at a 90% discount.

Trump administration aims to cut tech costs via bulk software purchases.

Future vendor contracts may focus on interoperability and direct negotiations.

Digital life

Slack's paid users are getting new time-saving AI tools

Tech industry

Your Slack app is getting a big upgrade - here's how to try the new AI features

Marketing tech

Salesforce changes Slack API terms to block bulk data access for LLMs

Marketing tech

Get used to working with AI teammates in Slack

Salesforce cuts Slack price for US government, following Google

Salesforce offers Slack to federal government at a 90% discount.

Trump administration aims to cut tech costs via bulk software purchases.

Future vendor contracts may focus on interoperability and direct negotiations.

Artificial intelligence

Marc Benioff says the narrative that AI will end white-collar jobs is wrong

Artificial intelligence

Salesforce CEO Marc Benioff: AI Is Handling Half of Tasks | Entrepreneur

Artificial intelligence

Salesforce AI nails 93% of customer conversations, Marc Benioff says

Artificial intelligence

If up to half of Salesforce's work is being done by AI - what happens to half of Salesforce employees?

Marketing tech

Salesforce restricts access to Slack data for AI use

fromNextgov.com

Artificial intelligence

Salesforce's AI agent receives FedRAMP high authorization

Artificial intelligence

Marc Benioff says the narrative that AI will end white-collar jobs is wrong

Artificial intelligence

Salesforce CEO Marc Benioff: AI Is Handling Half of Tasks | Entrepreneur

Artificial intelligence

Salesforce AI nails 93% of customer conversations, Marc Benioff says

Artificial intelligence

If up to half of Salesforce's work is being done by AI - what happens to half of Salesforce employees?

Marketing tech

Salesforce restricts access to Slack data for AI use

fromNextgov.com

Artificial intelligence

Salesforce's AI agent receives FedRAMP high authorization

more#ai

#artificial-intelligence

Artificial intelligence

Marc Benioff says AI is radically reshaping Salesforce, and 51% of Q1 hiring was internal as thousands of employees were redeployed

fromFast Company

Artificial intelligence

Salesforce is using AI for up to 50% of its workload and its AI product is 93% accurate, says CEO Marc Benioff

fromSFGATE

Marc Benioff calls AI job fears 'alarmist,' even as AI cuts Salesforce's hiring

AI's threat to jobs is overstated, says Salesforce's CEO Marc Benioff.

Artificial intelligence

Salesforce says AI has reduced hiring of engineers and customer service workers

Artificial intelligence

Marc Benioff says AI is radically reshaping Salesforce, and 51% of Q1 hiring was internal as thousands of employees were redeployed

fromFast Company

Artificial intelligence

Salesforce is using AI for up to 50% of its workload and its AI product is 93% accurate, says CEO Marc Benioff

fromSFGATE

Marc Benioff calls AI job fears 'alarmist,' even as AI cuts Salesforce's hiring

AI's threat to jobs is overstated, says Salesforce's CEO Marc Benioff.

more#artificial-intelligence

Artificial intelligence

Salesforce says AI has reduced hiring of engineers and customer service workers

#ai-agents

Artificial intelligence

A million customer conversations with AI agents yielded this surprising lesson

Marketing tech

Take a look at what's inside Agentforce 3 | MarTech

Artificial intelligence

Salesforce launches Agentforce 3 with Command Center for transparency

Artificial intelligence

Study shows AI agents struggle with CRM and confidentiality | MarTech

Artificial intelligence

Smarty Pants or Life-Hacker: What type of AI agent user are you?

Artificial intelligence

Salesforce CEO Marc Benioff: AI agents will be like Iron Man's Jarvis

Artificial intelligence

A million customer conversations with AI agents yielded this surprising lesson

Marketing tech

Take a look at what's inside Agentforce 3 | MarTech

Artificial intelligence

Salesforce launches Agentforce 3 with Command Center for transparency

Artificial intelligence

Study shows AI agents struggle with CRM and confidentiality | MarTech

Artificial intelligence

Smarty Pants or Life-Hacker: What type of AI agent user are you?

Artificial intelligence

Salesforce CEO Marc Benioff: AI agents will be like Iron Man's Jarvis

more#ai-agents

Gradient Labs CEO: don't pay for AI support failures

Companies should pay AI customer support agents only for resolved issues to drive better performance and ROI.

#stock-market

San Francisco

Salesforce Inc. (NYSE: CRM) Price Prediction and Forecast 2025-2030 (June 2025)

Marketing tech

Salesforce Inc. (NYSE: CRM) Price Prediction and Forecast 2025-2030 (April 2025)

San Francisco

Salesforce Inc. (NYSE: CRM) Price Prediction and Forecast 2025-2030 (June 2025)

Marketing tech

Salesforce Inc. (NYSE: CRM) Price Prediction and Forecast 2025-2030 (April 2025)

more#stock-market

fromHackernoon

2 years ago

7 Hacks to Maintain Salesforce Data Hygiene With an Autopilot AI | HackerNoon

Only 35% of sales professionals completely trust the accuracy of their organization's data, leading to wasted effort, frustrated users, and missed opportunities.

Marketing tech

fromwww.techzine.eu

Salesforce raises prices by 6 percent

Salesforce is implementing a 6% price increase supported by new AI features, despite skepticism about AI capabilities.

Salesforce adds AI to everything, jacks up prices by 6%

Salesforce is raising prices by an average of 6% for various products, citing increased AI integration as the reason, despite research highlighting AI's limitations in CRM tasks.

Artificial intelligence

Salesforce increases prices as it promotes new AI features

Salesforce is raising prices by 6% as it integrates artificial intelligence into its product offerings.

Salesforce introduces agentic marketing and puts an end to one-way communication

Salesforce's Marketing Cloud Next enables two-way communication between customers and AI agents, transforming marketing strategies.

Agentforce streamlines repetitive tasks for marketers, enhancing focus on strategy and customer engagement.

fromDevOps.com

Gearset Extends Reach of DevOps Platform for Salesforce Applications - DevOps.com

Gearset now enables real-time error analysis for Salesforce applications using Flow and Apex, addressing challenges faced by IT teams in interpreting error messages.

DevOps

Marc Benioff's agentic AI gambit is paying dividends

Salesforce's agentic AI strategy positions it as a leader in automated enterprise solutions.

The company's infrastructure investments support a seamless integration of agentic AI across its services.

Information security

Salesforce fixes 5 bugs following spate of reported issues

Salesforce identified five significant vulnerabilities related to configuration weaknesses, urging customers to secure their setups.

'We've got some fabulous conditions': Salesforce UK chief exec Zahra Bahrololoumi touts the country's tech industry potential

The UK tech industry has significant potential, with strong investment and a collaborative ecosystem according to Salesforce's UK CEO.

Salesforce unveils agentic Marketing Cloud Next | MarTech

Salesforce's Marketing Cloud Next revolutionizes marketing with autonomous AI agents that enhance campaign execution and customer personalization.

Cybercriminals are stealing business Salesforce data with this simple trick - don't fall for it

Beware of vishing attacks targeting Salesforce; hackers may impersonate IT support to steal data.

#informatica

Business intelligence

IBM was also keen on Informatica prior to Salesforce deal

Business intelligence

Salesforce patience and ties between CEOs drove Informatica acquisition

Business intelligence

'A bold and highly strategic move': Why Salesforce's Informatica acquisition could be the key to Benioff's agentic AI dream

Business intelligence

Salesforce agrees to buy Redwood City-based Informatica in deal worth $8 Billion

San Francisco Giants

fromABC7 San Francisco

Salesforce expected to acquire Redwood City-based software company Informatica, report says

Salesforce is poised to acquire Informatica for $8 billion in a major deal.

fromComputerWeekly.com

Salesforce pays $8bn for Informatica to underpin agentic AI play | Computer Weekly

Salesforce's acquisition of Informatica aims to strengthen its AI strategy and enhance its data management capabilities.

IBM was also keen on Informatica prior to Salesforce deal

Salesforce acquired Informatica for $8 billion to enhance its AI capabilities and data management.

Business intelligence

Salesforce patience and ties between CEOs drove Informatica acquisition

'A bold and highly strategic move': Why Salesforce's Informatica acquisition could be the key to Benioff's agentic AI dream

Salesforce's acquisition of Informatica enhances its agentic AI capabilities by providing a robust data management foundation.

Salesforce agrees to buy Redwood City-based Informatica in deal worth $8 Billion

Salesforce to acquire Informatica for $8 billion, enhancing its AI-driven growth strategy.

Informatica shareholders receive $25 per share in cash, marking a significant premium.

San Francisco Giants

fromABC7 San Francisco

Salesforce expected to acquire Redwood City-based software company Informatica, report says

Salesforce is poised to acquire Informatica for $8 billion in a major deal.

fromComputerWeekly.com

Salesforce pays $8bn for Informatica to underpin agentic AI play | Computer Weekly

Salesforce's acquisition of Informatica aims to strengthen its AI strategy and enhance its data management capabilities.

Salesforce unveils major Slack integration | MarTech

Salesforce integrates Slack to create a unified environment for teams, enhancing visibility and collaboration.

Best pricing model for AI? Work in progress, says Salesforce

AI pricing models are still evolving, requiring users to adapt as vendors experiment with various approaches.

Salesforce has introduced Flex Credits to enhance flexibility in pricing amid varied AI use cases.

#earnings-report

Business intelligence

How Much Do Salesforce Employees Make? Median Salaries | Entrepreneur

Salesforce's Q1 earnings surpassed expectations with $9.83 billion in revenue, boosted by a major acquisition of Informatica for $8 billion.

Marketing tech

Earnings Live: Will Salesforce Stock Jump After Earnings Tonight?

Salesforce's stock is underperforming while its Data Cloud and AI ARR show significant growth.

Business intelligence

How Much Do Salesforce Employees Make? Median Salaries | Entrepreneur

Earnings Live: Will Salesforce Stock Jump After Earnings Tonight?

Salesforce's stock is underperforming while its Data Cloud and AI ARR show significant growth.

more#earnings-report

Look forward to your Slack teammate, says Salesforce's Benio

Salesforce's AI integration in Slack is aimed at enhancing productivity with digital teammates.

#crm

Marketing tech

Salesforce Inc. (NYSE: CRM) Price Prediction and Forecast 2025-2030 (May 2025)

ServiceNow aims to disrupt Salesforce with new AI-based CRM

ServiceNow is gearing up to challenge Salesforce in the CRM market with AI-based solutions.

Marketing tech

Salesforce Inc. (NYSE: CRM) Price Prediction and Forecast 2025-2030 (May 2025)

ServiceNow aims to disrupt Salesforce with new AI-based CRM

ServiceNow is gearing up to challenge Salesforce in the CRM market with AI-based solutions.

Thinking of becoming a manager? Consider this first, Salesforce exec says

Management should be a conscious choice driven by leadership desire, not merely a default career step.

Salesforce acquires Informatica for $8 billion

Salesforce to acquire Informatica for $8 billion, enhancing its data portfolio and AI growth ambitions.

fromNextgov.com

GSA, SalesForce agree to major Slack discounts for government

Salesforce offers federal agencies significant discounts on Slack tools through a new procurement strategy.

Salesforce introduces new Agentforce pricing models | MarTech

Salesforce introduces flexible pricing models to address concerns over AI costs for businesses.

Flex Credits align AI spending with direct business outcomes, creating greater operational flexibility.

fromSilicon Canals

Salesforce to acquire UK AI agent startup Convergence.ai

Salesforce acquires Convergence.ai to enhance AI capabilities and develop adaptive AI agents for digital workflows.

Salesforce announces initiatives to bring trust and governance to AI agents | MarTech

Salesforce unveils governance and security tools to enhance trust in AI agents for organizations.

Salesforce introduces flexible pricing strategy for Agentforce AI agents

Salesforce's new pricing strategy for Agentforce allows organizations to manage AI investments flexibly and efficiently.

Salesforce acquires AI agent specialist Convergence.ai

The next wave of customer interaction and employee productivity will be driven by highly capable AI agents that can navigate the complexities of today's digital work.

Artificial intelligence

Future of LLMs is open source, Salesforce's Benioff says

The future of large language models will likely be dominated by open source solutions.

How smarter campaign modeling and automation drive real marketing ROI | MarTech

Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.

Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.

'You can see the horrible things that Microsoft did to Slack before we bought it': Marc Benioff warns Microsoft could repeat 'pretty nasty' Slack playbook with OpenAI amid frayed relationship

Salesforce acquired Slack in 2020 after Microsoft allegedly engaged in anti-competitive behavior against it, according to Salesforce CEO Marc Benioff.

Marketing tech

How Salesforce is using AI career coaches to hire employees internally

Salesforce is leveraging AI to help employees transition roles and upskill amid workforce changes.

Salesforce research lays the foundations for more reliable enterprise AI agents

Salesforce aims to improve AI agents' performance through foundational developments to address challenges in deploying large language models.

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

Salesforce's Summer 2025 releases enhance AI capabilities and personalization for marketing teams, improving efficiency and effectiveness in campaign management.

fromBusiness Matters

7 Top-Rated Solutions for Improving Customer Experience

Customer experience drives repeat business, loyalty, and revenue growth.

CSG and Salesforce Service Cloud offer robust solutions for enhancing customer experience.

Business leaders are having a crisis of confidence over data literacy

Business leaders feel pressured to utilize data for decisions, but face obstacles like lack of data trust and literacy.

Tableau Next: agentic analytics to take BI to the next level

Tableau Next revolutionizes business intelligence by integrating AI agents, streamlining data analysis, and introducing an open, API-first platform for improved workflow.