Generative AI is revolutionizing the shopping experience, with 71% of consumers seeking its presence in purchases according to Capgemini's report. The demand is strongly driven by Gen Z and Millennials, who prefer personalized digital journeys. While half of consumers express excitement for AI in shopping, a gap remains between expectations and current offerings. Experts stress that e-commerce businesses not embracing AI may fall behind in key performance metrics. As AI tools are increasingly integrated into marketing and operations, they are becoming essential for enhancing customer experiences and optimizing supply chains.
Many mid-sized and regional players are exploring embedded AI features offered by cloud platforms, CMS vendors, or specialised SaaS providers.
AI is no longer an add-on; it is being woven into the shopping experience.
Nearly half of consumers are excited about AI's role in shopping, and more than half now prefer Gen AI tools over traditional search engines for product discovery.
Leading companies frequently achieve an early competitive edge by closely integrating AI models, particularly when leveraging proprietary data to enhance customer experience or automate supply chain processes.
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