#consumer-trends

#consumer-trends

Reuter explains that several other companies that share the same ownership haven't appealed to him; when it comes to Sierra, however, he found "brands that I knew and trusted, like Smartwool, Carhartt and more."

"Argentina's economic situation reflects a dual society, where a privileged minority enjoys a consumer boom while middle and lower classes struggle with spending cuts. This inequality is exacerbated by a strong peso and cheap dollar that benefits affluent citizens."

The smartwatch industry is in decline, facing a fifth consecutive quarter of a 2% year-on-year drop in shipments globally.

Barnes & Noble is experiencing tremendous growth as it opens new stores, having opened 23 bookstores in 2025 alone. The strategy of empowering local booksellers is proving successful.

"People didn't know what adaptogens were in 2015. Now the general public is starting to know what adaptogens are, and we're seeing more demand in that."

Gardens are now being viewed as places to relax, work, socialise and unwind, transforming them into functional, stylish extensions of the home.

Xie Tianyuan's recent fund success reflects the growing influence of Gen Z on investment strategies in China, catalyzing a shift away from traditional sectors toward innovative consumer brands.

When you buy treats or dog food of any kind, you turn around the package to see what the protein and fat content is, or what kind of oddball ingredients may be in it. And it is so confusing and not regulated in any way.

Wip's caffeine pouches offer 100-200 milligrams of 'natural caffeine' in candy-like flavors, aiming to tap into the pouch trend popularized by nicotine alternatives.

"If the bread is sweetened and designed to be eaten with fingers, the case for classifying it as confectionery is surprisingly strong," said Simon Knivett, VAT manager at HW Fisher.

“When the going gets tough, Americans go shopping.”

A US federal judge has ruled in favor of Anthropic, stating that its AI model training through copyrighted materials qualifies as 'fair use', significantly impacting tech firms.

The plant-based market is evolving, with consumers demanding transparency and clean labels, as the industry pivots towards innovative technology and recognizable ingredients.

"If you're confused, you're not alone. The wine world is fractured. For every person in a wine meme page's comments saying natty is dead, there is a blissfully offline wine enthusiast with no idea what you're talking about."

In the 2025 Specialty Coffee Report, the NCA states that 46% of American adults consumed specialty coffee daily, exceeding traditional coffee's 42% for the first time.

"This smaller format is all about accessibility," says Goose Island president Todd Ahsmann. "Moving from one bottle to four gives consumers more opportunities and moments to enjoy it."

More than a quarter of Baby Boomers are skeptical about the value of fiber internet, while almost half of Millennials consider it essential.

Moxie was once the best-selling soda in the United States, but the brand faced significant challenges during the Great Depression and ultimately fell behind, particularly to Coca-Cola.

I became determined to acquire an authentic Labubu. It took some finessing.

The Lakewood Farm in Burrsville, N.Y. represents a notable innovation by producing eggs that are not only fresh but also completely germ-proof, available for a premium.

In a rapidly growing legal market, New York cannabis consumers are becoming increasingly selective, seeking clean, powerful, well-crafted products that deliver a consistent experience.

Liquid Death's new 'Toilet Taste Test' pits its flavored sparkling water against prebiotic sodas, pushing boundaries of taste tests in unexpected contexts.

The explosive growth of our meat stick products made increasing our production capabilities essential, and doing this in Los Angeles was an intentional choice.

Frustrated by the sugar-loaded, overprocessed iced coffees lining café menus and supermarket shelves, they saw a gap. "People were drinking these every day without realizing what was in them," one team member said.

Chili Nut offered a unique blend of milk chocolate and cayenne spice highlighted by its heat, which may have been too much for some consumers' palates.

Buyers today aren't just looking for square footage or views; they're seeking spaces that support longevity, ease, and connection.

Scarcity drives demand, as seen with products like Trader Joe's mini totes. The limited availability combined with high desirability results in consumer frenzy.