"The good news for Salesforce is that the agentic enterprise the company wants very badly to take shape is starting to form. But Salesforce can't expect it to revolve around its tools alone. Partnerships announced last week at Dreamforce bring popular productivity tools (like the Google Workspace apps) and AI-powered tools (like ChatGPT and Gemini) further into the fold. It's unlikely Salesforce can convince people to abandon their familiar tools for Salesforce tools, nor should it even try. Not everyone is a Salesforce user."
"Product catalogs from Agentforce will appear in ChatGPT and support in-app purchases via the Agentic Commerce Protocol and Stripe integration. A ChatGPT integration with Slack will enable summarization, content drafting and improved Slack search via enterprise context. OpenAI's reasoning, voice and multimodal capabilities will be embedded in the Salesforce Agentforce 360 Platform, with OpenAI as a "preferred model" option for agents built in that environment."
Salesforce introduced Agentforce 360 at Dreamforce to advance agentic AI within the enterprise. Expanded partnerships with OpenAI, Google and AWS deepen integration between Agentforce and popular productivity and AI tools. Agentforce apps will be available in ChatGPT to query CRM data, customer conversations, or build Tableau visualizations. Product catalogs will appear in ChatGPT and support in-app purchases via the Agentic Commerce Protocol and Stripe. A ChatGPT-Slack integration will enable summarization, content drafting and improved enterprise-aware Slack search. OpenAI's reasoning, voice and multimodal capabilities will be embedded in Agentforce 360 with OpenAI offered as a preferred model option.
Read at MarTech
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