The article discusses the evolving nature of online presence management due to the emergence of AI-powered search tools like ChatGPT. It emphasizes the shift from controlling only the first page of search results to optimizing what it terms "page zero," where users ask direct questions and receive synthesized answers from a wider array of online sources. The piece warns that silence can be detrimental, as AI may fill the gap with narratives that do not align with a brand's desired image, making reputation management increasingly complex.
AI has introduced "page zero." Instead of scrolling through results, users now use prompts to ask for specific responses: "Give me the Pros and Cons of this product"...
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