The article discusses the impact of AI-generated search tools on website traffic and visitor engagement. While some marketers like Jim Yu see higher quality traffic due to AI interactions, others, such as Lily Ray, express concern over monetization for publishers. Partnerships, like that of Conde Nast with OpenAI, may be essential for sustaining income. Despite mixed feelings about the changes in AI functionality, some, including Ray, find new updates more effective in answering queries and improving user experience.
"By the time they've done three more interactions with AI and then clicked on my website, they're much better qualified. So, the engagement metrics, like time on site and conversion rates, are up."
"How are publishers, content creators, and people that make money through display ads and traffic going to make money in the future?"
"In my experience so far, I do find it to be a better product than AI Overviews... being able to ask follow-up questions about similar topics does feel like an improvement."
"Google adjusted how it cited sources and more prominently added links beside individual paragraphs."
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