#marketing-strategies

#marketing-strategies

Account-based marketing (ABM) promised to involve marketing in key account management, adding value to customer relationships, but its potential remains largely unrealized.

In our Google-review and social media led culture, what consumers have to say matters, and their words can either help or harm a business.

PepsiCo's acquisition of Poppi signals its commitment to the prebiotic soda market, targeting growth in a functional beverage category projected to reach $62 billion by 2027.

Rewards programs are clever marketing ploys to ensure that consumers remain loyal to specific brands and companies. The average American had approximately 19 active loyalty program memberships in 2024.

Product catalog templates allow businesses to showcase products professionally, saving time and effort by providing a structured layout that can be easily customized.

"Video testimonials offer a substantial advantage in marketing, as they can effectively build brand visibility and trust for financial advisers across various social media platforms."

AANHPI representation has had fleeting moments, often offensive and inconsistent, displaying biases about who is seen and whose stories are told.

"Highlighting the importance of shopping small can significantly educate the community about the economic impact small businesses have on local employment and essential services."

Make your podcast ads relevant to your content. This approach resonates better with listeners, ensuring they find value and connection with the advertised message.