Your 'First Of Its Kind' AI Platform Probably Isn't The First - And You Don't Have To Pretend It Is | AdExchanger

"When I'm interviewing execs at AI-driven tech companies, which I do almost daily, I often feel like a parent forced to tell my child the Tooth Fairy isn't real. The CEO or founder will ask me, eyes hopeful, whether I've "seen anyone else doing anything like we're doing" - but I don't think they're ready to hear an honest response."

"Because my answer, nine times out of ten, is "yes." No new ideas? At the end of a typical briefing, I always ask my interview subject if there's anything else they want to discuss that I didn't bring up. The two responses I get most often are, one, to find out what AI trends I'm seeing and, two, whether their platform resembles anything I've seen before."

"In the eight months that I've been writing about the online advertising space, I've had countless founders tell me their offering is truly unique. Sure, it might not be a one-to-one replica of another offering. But, at this point, I've seen an agentic platform guided by natural-language prompts being employed in pretty much every imaginable context, from creative versioning to analytics."

"To be fair, in an industry where tech evolves at such a rapid rate, something like a fully agentic campaign execution platform can sound like a pipe dream one day and be industry standard six months later. The same is true for dashboard interfaces. A few years ago, marketers would've gone wild for a straightforward way to see campaign performance numbers, like which creative is performing best and among which demographics."

Executives frequently hope their AI platforms are uniquely innovative, yet many offerings replicate similar agentic, natural-language-prompt-guided capabilities. The common answer to whether comparable solutions exist is "yes." Agentic platforms appear across contexts from creative versioning to analytics, and automated dashboards and A/B testing now remove much manual analysis. Rapid technological evolution can make once-improbable features into industry standards within months. Founders often interpret widespread simplification and fast progress as unique differentiation, while true distinctions increasingly rest on implementation details, scale, and product execution rather than foundational novelty.

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