#creative-automation

#creative-automation

When I'm interviewing execs at AI-driven tech companies, which I do almost daily, I often feel like a parent forced to tell my child the Tooth Fairy isn't real. The CEO or founder will ask me, eyes hopeful, whether I've "seen anyone else doing anything like we're doing" - but I don't think they're ready to hear an honest response.

Creative automation offers a fast and efficient way for brands to scale their content production without compromising on creative quality. The technology enables the generation of thousands of campaign asset versions across formats, languages, and touchpoints in a fraction of the time of traditional methods. So, with the demand for content at an all-time high, why are many brands still reluctant to embrace this technology?

First off, TikTok is giving advertisers more control over their Smart+ campaigns, including the capacity to customize the level of automation in their targeting, budget, and creative elements, module-by-module. As you can see in this example, you'll now have explicit control options in each section of your Smart+ campaign set-up, which will enable you to manually set each element, if you choose. Or you can let Smart+ automate each aspect for you, which will lean on TikTok's improving AI targeting to drive results.

"pretty much doing the same thing," he said, "we're just approaching it from different angles." "People love content, and they hate disruptions, so they'll literally pay money not to see ads," Tawakol said. "In that kind of a world, you either need to embed a brand into content - which is what we do - or make great ads content, which is what Spaceback does."

For example, when someone asks 'why is there low water pressure after installing a new sink' when they encounter a problem during a home renovation, AI Overviews may provide some helpful tips on how to fix it, as well as a useful ad for a plumber, who can come to the rescue to fix that bathroom.", a new feature to help you create even more brand-safe creative, steering Google AI to create high-performing text assets that meet your brand and business requirements.