"But the higher volume will also undoubtedly present a challenge to financial institutions, if they are bound by legacy technology. Too much of the mortgage technology still used by many banks and other lending institutions isn't designed to keep up with increased demand. Nor are these outmoded systems able to improve profit margins for lenders. A recent Freddie Mac study indicated that as recently as this summer, mortgages still regularly cost, on average, more than $11,500 for a lender to originate."
"Salesforce supports banks and lenders by helping them bring together customer data including borrower profiles, loan details, and interactions, with AI built in to help teams work more efficiently and better support borrowers. In conversations with our mortgage customers and industry leaders, we're seeing growing interest in AI agents - autonomous systems that can take action on tasks. This agentic approach will empower lenders to rethink the entire mortgage process, turning the loan lifecycle from a slow, paper-intensive gauntlet into a streamlined digital journey."
Lowered interest rates are creating easier financial conditions that will drive a surge in mortgage demand, especially in regions already showing housing rebounds. Many banks and lenders rely on legacy mortgage technology that cannot scale with increased origination volume or improve profit margins. A recent Freddie Mac study found mortgages cost lenders more than $11,500 on average to originate. The mortgage market is primed for innovation through integrated customer data, AI, and automation. AI agents can streamline the loan lifecycle, automate tasks, and redefine processes from valuation and listing to lending and long-term asset management. Agentic AI can strengthen quality control, risk oversight, and fraud management.
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