Creators are increasingly worried about AI-generated replicas that imitate their faces, voices, and personal likenesses. YouTube is developing a likeness-detection capability to identify AI-generated lookalikes and provide creators with options to remove or monetize such content. The platform currently uses Content ID for copyrighted material and notifies users when videos are AI-made, emphasizing transparency. YouTube is also adding AI tools for audio-first podcasters while other companies release updated generative video features. Some top creators express concern that AI parity with human-made videos could reduce visibility and harm creator revenue.
""In the creator business and the creativity business, whether you're a Hollywood celebrity or a YouTuber or an artist, the thing that I hear over and over that they really care about is their likeness,""
""The algorithm should be good enough to actually detect that, and give you a choice as to whether that should come down,""
""Or there might be some creators that choose to monetize it. Giving creators control is important.""
Read at Business Insider
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