Zalando, the European online fashion retailer, is employing generative artificial intelligence to accelerate image production for its app and website. This innovative approach allows the company to respond to fleeting fashion trends arising from social media, drastically reducing image production time from weeks to days and slashing costs by 90%. With around 70% of its campaign images generated through AI, the company is embracing digital models, known as 'digital twins', to enhance customer engagement and optimize marketing resources in a budget-conscious industry.
We are using AI to be able to be reactive,
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