Emery Roth & Sons faced significant struggles in the 1970s, reducing from 200 to 18 employees. Richard Roth Jr. sought global opportunities, leading the firm to open an office in Singapore by 1980. The firm worked with Malaysian entrepreneur Robert Kuok and entered a competition to design a World Trade Center in Beijing, which they won. This victory marked the beginning of a complex project, complicated by the absence of building regulations in the city.
In 1973, having just finished 7 World Trade Center in Lower Manhattan, the company went from 200 employees to just 18. With little work in New York, Richard searched further afield for opportunities.
By 1980, Emery Roth & Sons had an office in Singapore with around 14 people. One of the firm's clients was Malaysian entrepreneur Robert Kuok and his family.
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