Barbara Betlejewska is a PR consultant and manager at the World Visualization Festival, which brings together CGI and visualization professionals in Warsaw. With 20 years of experience, she notes the significant evolution of 3D rendering from supportive tools to central to architectural storytelling and marketing. As remote work becomes standard in the creative industry, many professionals praise the flexibility it offers but also face isolation and a lack of engagement with peers. This raises questions about the importance of in-person events for fostering connections and collaboration in the industry.
In a hyper-connected world, access to knowledge and inspiration is easy, leading to questions about the necessity of in-person gatherings in the creative fields.
The shift to digital workflows, expedited by the pandemic, offers unparalleled freedom and flexibility, but it also fosters isolation among visualization artists.
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