From Middle-Earth to Meme Culture: How NZ Pop Culture Travels the World
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From Middle-Earth to Meme Culture: How NZ Pop Culture Travels the World
"A new type of fandom has emerged in the modern era. Today, people join massive fan clubs with members from all over the world. Thanks to digital technology, news spreads fast and memes go viral. Photos, videos, and cultural products instantly reach audiences through the internet, social media, and streaming platforms. As a result, New Zealand has become an iconic destination, attracting visitors from every corner of the globe."
"Moving Cultures Globalisation has changed how we experience and create culture. The anthropologist Ulf Hannerz argues that communities with the level of interconnectedness we witness today can no longer rely on national and local understandings of culture. He offers the concepts of boundary-crossings and long-distance cultural flows as a perspective on how cultures influence each other in contemporary times."
"Popular culture is a new object of study, since the tastes of ordinary people were neglected for centuries. The 19th and 20th centuries opened up research and understanding of pop culture through the evolution of trends in music, fashion, movies, and books. Technology allowed access to many previously marginalised groups, which both democratised and complicated the way we see culture and society. New Zealand, as a location, has come to mean many things to people from different parts of the world."
Global digital connectivity has produced a new, large-scale form of fandom that spreads news, memes, and cultural content instantly across social media and streaming platforms. New Zealand has become an iconic global destination as photos, videos, films, and online platforms circulate internationally and spark tourism. The concepts of boundary-crossings and long-distance cultural flows explain how interconnected communities no longer rely solely on national or local cultural frames. Historical shifts in studying popular culture, together with technology, broadened access to previously marginalised groups and complicated how culture and identity are created and perceived worldwide.
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