#digital-media
#digital-media
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fromExchangewire
5 days agoNexxen Expands EMEA Sales Leadership with Lisa Kalyuzhny
"Lisa's ability to forge deep, strategic relationships with both brands and agencies will undoubtedly benefit our business as we continue scaling across EMEA," said Steven Broadhead, managing director, EMEA, Nexxen.
Marketing tech
#content-creation
Artificial intelligence
fromDigiday
2 weeks agoHow creators are using generative AI in podcasts, videos and newsletters - and what advertisers think about it
Content creators are increasingly using generative AI tools to enhance their productions.
74% of content professionals now employ AI tools weekly, indicating growing confidence in AI.
Artificial intelligence
fromDigiday
2 weeks agoHow creators are using generative AI in podcasts, videos and newsletters - and what advertisers think about it
Content creators are increasingly using generative AI tools to enhance their productions.
74% of content professionals now employ AI tools weekly, indicating growing confidence in AI.
#youtube
Media industry
fromEntrepreneur
1 month agoHow Much Is YouTube Worth? See Valuation as Company Turns 20 | Entrepreneur
YouTube is valued between $475 billion to $550 billion, positioning it among the top 20 companies globally.
YouTube, launched from a simple video, has drastically transformed to become a critical component of online content consumption.
Digital life
fromBusiness Insider
1 month agoI make a living on YouTube playing an anime character. Here's how I built my career and what my day is like.
Mint Fantôme, a virtual influencer, has gained popularity by embodying a distinct anime-style character while maintaining anonymity in the digital space.
Media industry
fromEntrepreneur
1 month agoHow Much Is YouTube Worth? See Valuation as Company Turns 20 | Entrepreneur
YouTube is valued between $475 billion to $550 billion, positioning it among the top 20 companies globally.
YouTube, launched from a simple video, has drastically transformed to become a critical component of online content consumption.
Digital life
fromBusiness Insider
1 month agoI make a living on YouTube playing an anime character. Here's how I built my career and what my day is like.
Mint Fantôme, a virtual influencer, has gained popularity by embodying a distinct anime-style character while maintaining anonymity in the digital space.
fromAmerican Banker
1 week agoAdverse Media Screening: When to Use It, When to Skip It and How It's Evolving
In today's landscape, adverse media screening serves as a crucial tool for financial institutions, enabling them to identify potential risks associated with individuals and organizations due to the unceasing flow of digital content.
Media industry
#podcasting
Podcast
fromEMARKETER
2 weeks agoSpotify listenership towers over competitors
Spotify is the dominant audio app in hours spent by US listeners compared to its competitors.
Age demographics influence audio platform preferences, particularly among the over-55 group.
Apple Podcasts retains a stronghold on podcast downloads in the US.
Podcast
fromEMARKETER
2 weeks agoSpotify listenership towers over competitors
Spotify is the dominant audio app in hours spent by US listeners compared to its competitors.
Age demographics influence audio platform preferences, particularly among the over-55 group.
Apple Podcasts retains a stronghold on podcast downloads in the US.
#innovation
Startup companies
fromExchangewire
1 month agoDoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation
FirstPartyCapital's investment from DoubleVerify enhances support for AI-driven ad tech startups and reinforces innovation in digital advertising.
Startup companies
fromExchangewire
1 month agoDoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation
FirstPartyCapital's investment from DoubleVerify enhances support for AI-driven ad tech startups and reinforces innovation in digital advertising.
#child-safety
Marketing tech
fromExchangewire
1 month agoDigest: Google Ruling Signals Major Ad Tech Shake Up; Ofcom to Demand Stronger Child Protections from Social Platforms
Google faces major antitrust rulings that could reshape digital advertising practices and laws surrounding child safety are tightening in the UK.
Marketing tech
fromExchangewire
1 month agoDigest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU
News ad spend is declining significantly, with brands favoring user-generated content over journalism.
Meta will train its AI on public content in the EU, aligning with privacy regulations.
Barb launches beta for overnight commercial ratings, improving measurement speed.
fromstupidDOPE
1 month agoWhy Cannabis Brands & Dispensary Owners Are Doubling Down on Media Exposure This 4/20 | stupidDOPE
With traditional advertising routes limited by restrictions on cannabis promotions, earned media has emerged as one of the most powerful-and underused-marketing tools in the cannabis space.
Social media marketing
fromExchangewire
1 month agoJWP Connatix Announces Industry Innovator & Leader, John Nardone, as Chief Executive Officer
I am thrilled and honoured by the opportunity to lead JWP Connatix through its next phase of transformational growth. Thanks to an outstanding global team of video and advertising technology experts, JWP Connatix is already in a strong leadership position for the most consumed format on the internet - video. The demand for trusted, high quality and ROI-driven video solutions will only continue to grow.
Marketing tech
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