"Steve Jobs wanted it to be as small as possible. So they brought him the prototype and then said, 'This is it, Steve, as small as we can pack those components.' Jobs took one look at the digital music player and chucked it into a nearby fish tank in his office, where it sank to the bottom and started to emit air bubbles. Jobs then said: 'If there's air bubbles in there, there's still room. Make it smaller!'"
"Few multinational corporations have inspired as much mythologizing as Apple Inc. Dozens of websites, books and films are devoted to telling the company's story. Tech journalist Jason Snell said it doesn't really matter whether the stories swirling around Apple are fact or folklore. The tech giant continues to exert a strong pull on the collective cultural psyche 50 years after its founding."
"Apple was always placing itself in that role of being countercultural, claiming that they want to make the world a better place. Apple's famous 1997 'Think Different' ad campaign, with its celebration of 'the crazy ones, the misfits, the rebels,' encapsulates this idealized self-image."
David Pogue's book recounts a story about Steve Jobs pushing for a smaller iPod, which is later revealed as a myth. Apple has inspired numerous myths and narratives, with many sources dedicated to its story. Jason Snell notes that the truth of these stories is less important than Apple's cultural influence. The company's identity as a countercultural force is highlighted by its 'Think Different' campaign, which celebrates nonconformity. This spirit is not merely marketing but is integral to Apple's ethos.
Read at www.npr.org
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