"So these organizations could be forgiven for being surprised when it emerged this fall that crowdfunding platform GoFundMe, better known for helping individuals and families raise money for medical expenses and other personal causes, booted up some 1.6 million pages benefiting US nonprofits, including dozens of major art museums, without informing the institutions themselves or giving them the opportunity to opt out."
"These pages were optimized for web searches and built to draw donors-which could easily draw potential donors away from the nonprofits' own websites. GoFundMe charges a transaction fee, thus lessening the amount of the donation to the museums, as NonProfit News Feed reported, noting also that there would be an additional fee for recurring gifts and that the pages had a default "tip" to GoFundMe."
GoFundMe created approximately 1.6 million fundraising pages benefiting US nonprofits, including dozens of major art museums, without notifying the institutions or offering opt-outs. The pages were search-optimized and designed to attract donors, potentially diverting contributions from organizations' own platforms. GoFundMe charges transaction fees, applies additional fees for recurring gifts, and sets a default tip to the platform, reducing net donations to recipients. GoFundMe stated it could not determine museum-specific donations because funds were not categorized by nonprofit type. Some museums reported being unaware of the pages and said they would disable them and had not received funds.
Read at ARTnews.com
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