Despite falling sales and rising costs in the art world, Ariel Pittman is launching Official Welcome, a new gallery in Los Angeles aimed at fostering creativity and engagement. Scheduled to open on May 30, the gallery will offer various services, including consulting for artists and space rental for events. The inaugural exhibition, California Split, will display works from a diverse range of California artists. Pittman's vision emphasizes a hospitable atmosphere and adventurous programming, inviting broader interactions and experiences in the art community.
Ariel Pittman believes challenging times in the art world can foster creativity, as evidenced by the opening of her new gallery, Official Welcome.
Official Welcome is diversifying revenue streams by not relying on sales alone, but also offering consulting services and space rental for diverse events.
Pittman emphasizes the importance of engagement in her programming, likening it to being 'omnivorous' while presenting a wide array of art and artists.
The inaugural exhibition, California Split, will showcase a range of California artists, reflecting the gallery's commitment to inclusivity and diverse artistic expressions.
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