The article discusses how attention has become a vital commodity in today's art scene, with a focus on Laura Owens's solo exhibition that prioritizes a playful, discovery-driven experience. The show’s minimal press release prompts attendees to engage directly with the art, highlighting an immersive environment filled with surprises. This shift towards understatement reflects a broader trend within the New York art community, where competition for attention drives artists and galleries to find new ways to captivate audience interest without over-explaining their work. The concept of artistic exploration and interaction is emphasized as central to the experience.
Attention has become the ultimate commodity this century, and the art business has drilled this lesson deeper and deeper into its operating principles every year.
Although the strategy might sound obnoxious on paper, having visited the show I would say that going in with almost no foreknowledge amplifies the sense of play and discovery central to its premise.
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