The European Fine Art Fair (TEFAF) in Maastricht has evolved to include contemporary art, showcasing a shift in collector preferences. This year, 25% of over 270 exhibitors focus on 20th- and 21st-century art. Notable participants like Marianne Boesky aim to reach a diverse audience and leverage TEFAF's European identity. The fair allows galleries to present innovative artists alongside historical pieces, blending 7,000 years of art history with contemporary expressions to attract a broader collector base.
TEFAF has embraced contemporary art in a big way, with a quarter of its exhibitors now focusing on 20th- and 21st-century works.
Marianne Boesky highlighted TEFAF's broader collector base and European identity as both exciting and daunting for her gallery's participation.
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