"In August 2024, the art collective MSCHF launched its latest provocation: it had purchased a young cow named Angus. The calf, MSCHF explained, would be presold as 1,200 hamburgers and four leather handbags dubbed "Angus Tokens" to be produced once the animal reached slaughtering age. The catch? If over half of the buyers cancel their purchases by 13 March 2026 via an online "remorse portal", Angus will be saved and live the rest of his life in an animal sanctuary."
"On Angus's website, MSCHF notes the impact of meat consumption on climate change. "Much of MSCHF's work revolves around creating fantastic economic transactions and relationships in the business-product-consumer triad; it's central to such speculative/critical commercial arrangements that we do exactly what we say we will," MSCHF co-founder Kevin Wiesner tells The Art Newspaper. By making Angus a spectacle, MSCHF has conceptually narrowed the gap between consumption and production, rendering his circumstances a microcosm of what happens on an immense scale globally."
MSCHF purchased a young cow named Angus and presold the animal as 1,200 hamburgers and four leather handbags called "Angus Tokens," to be produced if buyers do not cancel. Buyers can cancel via an online "remorse portal" through 13 March 2026; if more than half cancel, Angus will be spared and sent to an animal sanctuary. As of this writing about 31.8% of buyers have opted to save Angus. The project highlights meat consumption's climate impact, references US beef slaughter figures, and intentionally narrows the consumer-production gap to spotlight industry practices.
Read at The Art Newspaper - International art news and events
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