fromSlate Magazine
1 day agoWhen Prunes Tried to Make "Dried Plums" Happen
In the late 1990s, the California Prune Board set out on a quixotic mission to amend this sales-flattening reputation. It would attempt to rechristen this ancient fruit in the hopes the prune could one day be as unencumbered as an apricot, a raisin, or a fig.
Food & drink























