The SXSW Conference in Austin, Texas, brings together influential individuals in culture, education, and technology. In March 2011, notable figures including Gary Vaynerchuk, Travis Kalanick, Aaron Batalion, and Kevin Systrom gathered in a hotel suite to discuss the social media landscape. With Instagram emerging as a significant competitor to established platforms, Systrom expressed confidence in Instagram's potential and a reluctance to sell to larger companies. The dynamic conversation reflected the energy surrounding social app innovation during this period.
Gary quickly steered the conversation to the big social platforms. All eyes turned to Kevin, a tall, boyish-looking Stanford grad sitting in the suite's main living room.
Less than six months earlier, Kevin and his partner Mike Krieger had launched Instagram, and the app was now a white-hot challenger to MySpace, Facebook, Twitter, and LinkedIn.
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