Bayern Munich has collaborated with Telekom as their main shirt sponsor since 2002, a partnership recently renewed until 2027. However, with Emirates Airlines offering to surpass Telekom's current €50 million per year deal, there is potential for a shift in sponsorship. Emirates' bid could reach €65 million annually, leading to intense competition as Telekom prepares a rival offer to retain its position. As negotiations progress, Bayern stands to gain increased revenue, with the possibility of a new brand appearing on their jerseys as fans brace for changes.
Telekom has been Bayern Munich's main shirt sponsor since 2002, but Emirates is making a competitive offer to take over the sponsorship deal.
Emirates' offer could raise Bayern's sponsorship revenue significantly, with potential earnings going from €50 million to €65 million per year.
Bayern Munich is in a position to negotiate a better deal thanks to the competitive pressure from Emirates, ensuring better contract terms.
The ongoing sponsorship battle could lead to a notable shift in Bayern’s shirt branding, replacing the iconic Telekom T with Emirates branding.
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