#sponsorship

#sponsorship

Leung's observations come as TIFF, long considered the people's festival because screenings are open to the public, is preparing to host its 50th edition next week. This year's festival will see the world premieres of buzzy films like Guillermo del Toro's rendition of Frankenstein and the third instalment of the Knives Out series, and welcome stars as prolific as Ryan Reynolds and Dwayne (The Rock) Johnson.

The Giro d'Italia generated $36.1 million in sponsorship revenue in 2025, a sharp fall from the previous year as the number of brand partners dropped.

The Los Angeles Olympics will break traditional Olympic norms by allowing naming rights for venues, already signing deals with Honda and Comcast, generating significant revenue.

Chelsea is the only Premier League club to start the 2025-26 season without a matchday shirt sponsor, while Nottingham Forest has partnered with American gambling firm Bally's.

The recent deal between Netflix and WWE includes heavy branding on the mat and ring posts, which became visible only during live broadcasts.

Nonprofit hospital systems across the country are spending millions to plaster their names on sports stadiums and arenas, highlighting a significant investment in sports sponsorship despite economic uncertainties.

The Scala Days 2025 sponsors provide crucial support for gathering the Scala community, fostering connections and showcasing innovative products and services.

Sephora will become the exclusive beauty partner and presenting sponsor of the AUSL Championship series, showcasing its commitment to women's sports.

Big brands like Nike, AT&T, and Google are investing significantly in women's sports, with reports indicating that 93% of brand decision-makers are optimistic about its future growth.

"At FitFlop, we believe that movement has the power to inspire progress, confidence, and connection. Our partnership with Haringey Girls Academy is an exciting opportunity to help empower the next generation of young women, celebrating their individuality, encouraging active lifestyles, and supporting their ambitions on and off the pitch."

Transport for London (TfL) is promoting a branding deal for the Waterloo & City line, which attracts around 15 million passengers annually, offering full-line branding opportunities.

Transport for London (TfL) seeks a sponsor for the Waterloo & City line, offering full-line branding and opportunities for experiential marketing in central London.

"It's additive because you're helping users figure out the next question they need to ask to make a better decision or figure out what they're trying to do versus just trying to put something in your face."

"Over the last two nights, the NBA didn't just stage a show—they sold the stage, the script, and the orchestra pit to an insurance giant... It was branded content."

Women's football is no longer just tracking progress but witnessing a breakthrough, with projections indicating a 38% growth in the global fan base by 2030.

Ray's apparent indifference to losing a major sponsorship, such as Adidas, highlights a unique confidence and independence in his influencer career.

Since the team's founding in 2014, both the Ceratizit Group and the team behind Ceratizit Pro Cycling have proudly contributed to the growth and visibility of women's cycling, helping to develop world-class talent and achieving remarkable success, including 65 road victories, 13 WorldTour wins, 16 world titles on the track, and four Olympic medals.

"BMW might buy Audi's shares at FC Bayern and replace it as shareholder and main car sponsor, even before the end of the partnership contract between Bayern and Audi in 2029."

"Our relationship with the Clearer Group is already one of collaboration and teamwork and this new partnership enhances that," added Patrick Nelson, IFA chief executive.

Gone are the days when sponsors would pay just to have their name printed on a program or displayed on a PowerPoint slide.