#sponsorship

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#cycling

Men's total WorldTour budget reaches 570 million, with average rider salary up to 500,000

The men's WorldTour budget has significantly increased, highlighting a trend of rising financial investment and potential challenges related to equity among teams.

12 new riders, new bikes and now a new name - Changes keep coming at Astana Qazaqstan after Chinese investment

Astana Qazaqstan is rebranding and enhancing its team with new sponsorship and riders for the 2025 season, aiming for WorldTour competitiveness.

A first look at Demi Vollering's new S-Works Tarmac as Specialized announces sponsorship of FDJ-SUEZ for 2025

Specialized is sponsoring FDJ-SUEZ for 2025, emphasizing the growth of women's cycling and innovation.

'Brightest in the peloton' - Canyon-SRAM zondacrypto reveal colourful as ever race jersey for 2025

The Canyon-SRAM zondacrypto team will unveil their bold new race jersey for 2025, featuring an eye-catching color scheme.

'It requires meticulous management' - How Intermarche-Wanty keep competing on the smallest budget in the WorldTour

Intermarché-Wanty faces significant challenges in competing on a limited budget within the WorldTour.

DSM-firmenich become Picnic PostNL for 2025 with new sponsor and a new look

Team Picnic PostNL will have Picnic as its title sponsor for the next four years, enhancing performance and promoting shared values.

Men's total WorldTour budget reaches 570 million, with average rider salary up to 500,000

The men's WorldTour budget has significantly increased, highlighting a trend of rising financial investment and potential challenges related to equity among teams.

12 new riders, new bikes and now a new name - Changes keep coming at Astana Qazaqstan after Chinese investment

Astana Qazaqstan is rebranding and enhancing its team with new sponsorship and riders for the 2025 season, aiming for WorldTour competitiveness.

A first look at Demi Vollering's new S-Works Tarmac as Specialized announces sponsorship of FDJ-SUEZ for 2025

Specialized is sponsoring FDJ-SUEZ for 2025, emphasizing the growth of women's cycling and innovation.

'Brightest in the peloton' - Canyon-SRAM zondacrypto reveal colourful as ever race jersey for 2025

The Canyon-SRAM zondacrypto team will unveil their bold new race jersey for 2025, featuring an eye-catching color scheme.

'It requires meticulous management' - How Intermarche-Wanty keep competing on the smallest budget in the WorldTour

Intermarché-Wanty faces significant challenges in competing on a limited budget within the WorldTour.

DSM-firmenich become Picnic PostNL for 2025 with new sponsor and a new look

Team Picnic PostNL will have Picnic as its title sponsor for the next four years, enhancing performance and promoting shared values.
morecycling

Want to sponsor a piece of ocean paradise? How one Pacific island's novel response to rising seas is paying off

Niue is selling ocean sponsorships to fund marine conservation, raising NZ$7 million towards its goal, amidst climate crisis challenges.
#football-history

Iconic 80s shirt sponsors

The 1980s marked the beginning of significant corporate branding in football shirts, transforming the aesthetics of the game.

Every Barcelona shirt to have featured a special Spotify logo

Barcelona's shirt sponsorship evolved from anti-sponsorship to partnering with non-profits, reflecting changing values over time while facing criticism for commercial choices.

Which football teams have won the league without a shirt sponsor? | The Knowledge

Aston Villa last won English top flight without a shirt sponsor in 1980-81, a notable moment in football history.

Iconic 80s shirt sponsors

The 1980s marked the beginning of significant corporate branding in football shirts, transforming the aesthetics of the game.

Every Barcelona shirt to have featured a special Spotify logo

Barcelona's shirt sponsorship evolved from anti-sponsorship to partnering with non-profits, reflecting changing values over time while facing criticism for commercial choices.

Which football teams have won the league without a shirt sponsor? | The Knowledge

Aston Villa last won English top flight without a shirt sponsor in 1980-81, a notable moment in football history.
morefootball-history
#nike

Barcelona poised to sign staggering 1.7bn Nike kit deal

Barcelona is close to a new long-term deal with Nike worth €1.7 billion, bolstering its financial prospects significantly.

Barcelona 'very close' to lucrative Nike agreement

Barcelona is close to a new lucrative deal with Nike to alleviate financial troubles.

Levy wants to beat Chelsea to 162m deal

Chelsea and Tottenham are vying for a high-stakes Nike Air Jordan sponsorship deal to boost revenues amid financial regulations.

Barca boost as members ratify historic Nike deal

Barcelona's new Nike agreement is the largest kit supplier deal in sports history, worth over €100 million annually.
The deal is vital for Barcelona's financial recovery and compliance with LaLiga's financial regulations.

Report: Brazil, Nike extend $100m-a-year kit deal

Brazil extended their kit deal with Nike until 2038, highlighting the strength of their partnership and expanding global licensing opportunities.

Nike partners with FDJ-SUEZ in exclusive team lifestyle apparel sponsorship

Nike partners exclusively with women's cycling team FDJ-SUEZ, enhancing the team's identity and image through a unique lifestyle apparel collaboration starting in 2025.

Barcelona poised to sign staggering 1.7bn Nike kit deal

Barcelona is close to a new long-term deal with Nike worth €1.7 billion, bolstering its financial prospects significantly.

Barcelona 'very close' to lucrative Nike agreement

Barcelona is close to a new lucrative deal with Nike to alleviate financial troubles.

Levy wants to beat Chelsea to 162m deal

Chelsea and Tottenham are vying for a high-stakes Nike Air Jordan sponsorship deal to boost revenues amid financial regulations.

Barca boost as members ratify historic Nike deal

Barcelona's new Nike agreement is the largest kit supplier deal in sports history, worth over €100 million annually.
The deal is vital for Barcelona's financial recovery and compliance with LaLiga's financial regulations.

Report: Brazil, Nike extend $100m-a-year kit deal

Brazil extended their kit deal with Nike until 2038, highlighting the strength of their partnership and expanding global licensing opportunities.

Nike partners with FDJ-SUEZ in exclusive team lifestyle apparel sponsorship

Nike partners exclusively with women's cycling team FDJ-SUEZ, enhancing the team's identity and image through a unique lifestyle apparel collaboration starting in 2025.
morenike
#womens-sports

Brands flocked to women's sports in 2024. Did that push up overall sports marketing spending?

2024 was a slam dunk year for women's sports with increased visibility and sponsorship.

Biglaw Firm Comes Out Strong For Women's Sports

A prominent Biglaw firm is demonstrating its commitment to women in sports by sponsoring LPGA player Rachel Kuehn for the upcoming season.

Brands flocked to women's sports in 2024. Did that push up overall sports marketing spending?

2024 was a slam dunk year for women's sports with increased visibility and sponsorship.

Biglaw Firm Comes Out Strong For Women's Sports

A prominent Biglaw firm is demonstrating its commitment to women in sports by sponsoring LPGA player Rachel Kuehn for the upcoming season.
morewomens-sports

Joe Brolly: 2024 was a rotten year for GAA managers but one man gives us light at the end of the tunnel

Mickey Harte received three brand new cars in one year, highlighting the unusual perks of being a county manager.

Second Annual Pop-Tarts Bowl Features Bonkers Fast & Furious' Tribute To Fallen Pastry and Other WILD Moments

The Pop-Tarts Bowl showcased a fun, over-the-top tribute to its sponsor with viral moments, engaging fans and embracing a humorous spectacle around the championship.
#esports

How creator-owned teams are shaking up the esports industry

Creator-owned esports teams still rely heavily on sponsorship revenue despite initial perceptions of greater financial independence.

The pragmatist's guide to esports in 2024

Esports experienced a significant recovery in 2024 following a challenging 2023, characterized by increased brand engagement and revenue.

How creator-owned teams are shaking up the esports industry

Creator-owned esports teams still rely heavily on sponsorship revenue despite initial perceptions of greater financial independence.

The pragmatist's guide to esports in 2024

Esports experienced a significant recovery in 2024 following a challenging 2023, characterized by increased brand engagement and revenue.
moreesports

Walmart starts its own Game Informer-style gaming site

Restart aims to provide independent gaming media coverage amidst a shrinking landscape, despite being sponsored by Walmart.

National Gallery's Sainsbury Wing to reopen in May 2025 with fresh display and sponsorship

The National Gallery's Sainsbury Wing will reopen in May 2025 with a new layout sponsored by CC Land, featuring over 1,000 artworks.

IBA sticking with Gazprom sponsorship as boxing still in limbo at 2028 Olympics

The IBA, despite financial ties with Gazprom, is optimistic about boxing's inclusion in the 2028 Olympics amid ongoing negotiations with the IOC.
#football

Chelsea kit set for huge change, which could make them look a lot different: report

Chelsea's kits for 2024/25 are set for redesign after poor ratings, and they're close to securing a new front-of-shirt sponsor.

Pepsi signs Florian Wirtz deal after Bayern Munich's Jamal Musiala passed on them

Pepsi signed a lucrative sponsorship deal with Florian Wirtz as it strengthens its ties to football amid rising collaborations with players.

Barrow forge deep bond with Canadian sponsor

Barrow AFC's sponsorship deal with Newfoundland and Labrador underscores the power of unexpected partnerships in promoting community and industry goals.

Chelsea kit set for huge change, which could make them look a lot different: report

Chelsea's kits for 2024/25 are set for redesign after poor ratings, and they're close to securing a new front-of-shirt sponsor.

Pepsi signs Florian Wirtz deal after Bayern Munich's Jamal Musiala passed on them

Pepsi signed a lucrative sponsorship deal with Florian Wirtz as it strengthens its ties to football amid rising collaborations with players.

Barrow forge deep bond with Canadian sponsor

Barrow AFC's sponsorship deal with Newfoundland and Labrador underscores the power of unexpected partnerships in promoting community and industry goals.
morefootball

From Arkea to UAE, these are the 2025 pro cycling team kits

Teams are finalizing new kit designs for the 2024 cycling season, with some making bold changes while others stick with familiar themes.

Free Event Proposal Templates to Create Your Ideal Plan | ClickUp

An effective event proposal template is crucial for engaging stakeholders and securing funding for events.
#advertising

As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy

The WNBA's 2024 season showcases its growing commercial appeal, attracting diverse sponsors and increasing brand engagement.

SNL Reveals Remaining Sponsor for Upcoming 50th Anniversary

Saturday Night Live's 50th season sponsors include Capital One, Maybelline, and others, leveraging humor and creativity to connect with audiences.

Content funding on The Week

Future Publishing maintains content integrity while collaborating with advertisers, highlighting transparency in sponsored content.

Content funding on Homebuilding & Renovating

Transparency in sponsored content is crucial for maintaining reader trust.
Different labels indicate varying levels of editorial independence and advertising involvement.

MLB to use helmet ad for playoffs in 4-year deal

MLB will feature postseason helmet advertising through a new deal with Strauss, marking an expansion in sports branding and sponsorships.

Content funding on Cyclingnews

Cyclingnews balances editorial integrity with advertising needs, clearly labeling content based on its commercial nature and ensuring compliance with advertising standards.

As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy

The WNBA's 2024 season showcases its growing commercial appeal, attracting diverse sponsors and increasing brand engagement.

SNL Reveals Remaining Sponsor for Upcoming 50th Anniversary

Saturday Night Live's 50th season sponsors include Capital One, Maybelline, and others, leveraging humor and creativity to connect with audiences.

Content funding on The Week

Future Publishing maintains content integrity while collaborating with advertisers, highlighting transparency in sponsored content.

Content funding on Homebuilding & Renovating

Transparency in sponsored content is crucial for maintaining reader trust.
Different labels indicate varying levels of editorial independence and advertising involvement.

MLB to use helmet ad for playoffs in 4-year deal

MLB will feature postseason helmet advertising through a new deal with Strauss, marking an expansion in sports branding and sponsorships.

Content funding on Cyclingnews

Cyclingnews balances editorial integrity with advertising needs, clearly labeling content based on its commercial nature and ensuring compliance with advertising standards.
moreadvertising
#marketing-strategy

How the New York City marathon's sponsor benefits from it

TCS's sponsorship of the New York City Marathon has significantly boosted brand awareness and value, showcasing effective marketing strategy beyond direct consumer engagement.

Why Estee Lauder is leaning into football

Estée Lauder is focusing on sports marketing to attract younger, diverse audiences, particularly targeting female NFL fans with its products.

How CMOs Choose Athletes And Sporting Events To Sponsor

Sponsorships drive brand awareness and support growth for companies like 1Password within shifting work environments.

How the New York City marathon's sponsor benefits from it

TCS's sponsorship of the New York City Marathon has significantly boosted brand awareness and value, showcasing effective marketing strategy beyond direct consumer engagement.

Why Estee Lauder is leaning into football

Estée Lauder is focusing on sports marketing to attract younger, diverse audiences, particularly targeting female NFL fans with its products.

How CMOs Choose Athletes And Sporting Events To Sponsor

Sponsorships drive brand awareness and support growth for companies like 1Password within shifting work environments.
moremarketing-strategy

The money part should be the easy part. The Lerner ownership group is on the clock! | TalkNats.com

The Washington Nationals need to leverage sponsorship opportunities to enhance revenue as they enter their 20th season.
#controversy

Rheinmetall sponsorship gnaws away at Borussia Dortmund fans DW 11/27/2024

The sponsorship deal between Borussia Dortmund and Rheinmetall has sparked controversy among club members and fans, leading to a significant vote against it.

Golfer Shane Lowry ends sponsorship with Kingspan amid fallout from Grenfell fire tragedy

Mr Lowry ended his sponsorship with Kingspan amid growing pressure and controversy over the company's role in the Grenfell Tower fire.
An inquiry criticized Kingspan for its marketing practices and lack of fire safety regard.

Rheinmetall sponsorship gnaws away at Borussia Dortmund fans DW 11/27/2024

The sponsorship deal between Borussia Dortmund and Rheinmetall has sparked controversy among club members and fans, leading to a significant vote against it.

Golfer Shane Lowry ends sponsorship with Kingspan amid fallout from Grenfell fire tragedy

Mr Lowry ended his sponsorship with Kingspan amid growing pressure and controversy over the company's role in the Grenfell Tower fire.
An inquiry criticized Kingspan for its marketing practices and lack of fire safety regard.
morecontroversy

"Thank You for Making My Dream a Reality": NASCAR Driver's Sponsor Collaboration Wins Over Fans on Social Media

Sponsorship partnerships in NASCAR can hinge on personal branding, aligning drivers' identities with brand values.
#formula-1

Formula 1's Top Fashion Sponsorships for 2024

Fashion brands are increasingly sponsoring Formula 1 to attract a growing, diverse audience, particularly younger women with significant spending power.

HP trying to take pole position in a fast-changing future of work

The intersection of technology and motorsport is vital, with HP partnering with Ferrari to enhance performance measured to a thousandth of a second.

Formula 1's Top Fashion Sponsorships for 2024

Fashion brands are increasingly sponsoring Formula 1 to attract a growing, diverse audience, particularly younger women with significant spending power.

HP trying to take pole position in a fast-changing future of work

The intersection of technology and motorsport is vital, with HP partnering with Ferrari to enhance performance measured to a thousandth of a second.
moreformula-1
#womens-football

Ex-Super Falcon says Fifa putting money 'over humanity'

Female footballers criticize Fifa's partnership with Aramco for prioritizing sponsorship money over humanitarian and environmental values.

Can women's football become big business?

Women's football is experiencing significant financial growth but faces sustainability challenges due to rising costs.

Saudi oil and betting firms? Women's football must not lose its moral compass | Suzanne Wrack

Women's football is experiencing rapid financial growth and increased visibility, presenting significant investment opportunities along with ethical challenges.

WSL and Women's Championship land record commercial deal with Barclays

Barclays has significantly increased its investment in women's football, marking a pivotal moment for the sport's financial support in England.

What are priorities for new WSL company this season?

The Women's Professional Leagues Limited aims to enhance women's football in England with a focus on commercial growth and securing investment.

The WSL's new TV deal is a great step forward but so much work remains

The Women's Super League secured a record 65m domestic television rights deal, enhancing financial stability through 2030.

Ex-Super Falcon says Fifa putting money 'over humanity'

Female footballers criticize Fifa's partnership with Aramco for prioritizing sponsorship money over humanitarian and environmental values.

Can women's football become big business?

Women's football is experiencing significant financial growth but faces sustainability challenges due to rising costs.

Saudi oil and betting firms? Women's football must not lose its moral compass | Suzanne Wrack

Women's football is experiencing rapid financial growth and increased visibility, presenting significant investment opportunities along with ethical challenges.

WSL and Women's Championship land record commercial deal with Barclays

Barclays has significantly increased its investment in women's football, marking a pivotal moment for the sport's financial support in England.

What are priorities for new WSL company this season?

The Women's Professional Leagues Limited aims to enhance women's football in England with a focus on commercial growth and securing investment.

The WSL's new TV deal is a great step forward but so much work remains

The Women's Super League secured a record 65m domestic television rights deal, enhancing financial stability through 2030.
morewomens-football

Controversial Science Museum sponsor charged in US over alleged bribery scheme

The Science Museum faces scrutiny over its sponsorship with Adani Green Energy amid alleged corruption charges against Gautam Adani and others.

Ed Sheeran's fame helped us sign a player, Ipswich Town chairman reveals

Ed Sheeran's influence at Ipswich Town helped attract summer signings, illustrating the impact of local connections in football recruitment.
#premier-league

Premier League clubs to lose more than 126m combined when gambling shirt sponsors are outlawed - London Business News | Londonlovesbusiness.com

More than half of Premier League clubs face significant revenue loss as gambling brands are set to be banned from sponsorship deals.

Man City learn outcome of 'APT' legal challenge against the Premier League

Manchester City won a legal challenge against Premier League's APT rules, allowing them more freedom in sponsorship deals.
The Premier League was criticized for delays in ruling on Man City’s sponsorship agreements.

"Additional benefit" - Finance expert reveals potential rule change that will help Newcastle break PSR shackles

Changes to the Profit and Sustainability Rules could empower Newcastle United to secure higher-value sponsorships and navigate Financial Fair Play regulations effectively.

Man City vs. Premier League over APT: What you need to know

Manchester City claimed victory in its legal challenge over sponsorship deal regulations, with the outcome impacting future Premier League compliance hearings.

Premier League clubs to lose more than 126m combined when gambling shirt sponsors are outlawed - London Business News | Londonlovesbusiness.com

More than half of Premier League clubs face significant revenue loss as gambling brands are set to be banned from sponsorship deals.

Man City learn outcome of 'APT' legal challenge against the Premier League

Manchester City won a legal challenge against Premier League's APT rules, allowing them more freedom in sponsorship deals.
The Premier League was criticized for delays in ruling on Man City’s sponsorship agreements.

"Additional benefit" - Finance expert reveals potential rule change that will help Newcastle break PSR shackles

Changes to the Profit and Sustainability Rules could empower Newcastle United to secure higher-value sponsorships and navigate Financial Fair Play regulations effectively.

Man City vs. Premier League over APT: What you need to know

Manchester City claimed victory in its legal challenge over sponsorship deal regulations, with the outcome impacting future Premier League compliance hearings.
morepremier-league

Airbnb and Colosseum partnership will offer visitors a gladiator experience

The Colosseum will host staged gladiator fights for the first time in 2,000 years, sponsored by Airbnb to promote conscious tourism.

All the Christmas events taking place across Havering for 2024

Sponsorship from local businesses has saved Christmas celebrations despite budget cuts in the borough.
#adidas

Fifa in dispute with Adidas and Coca-Cola over Club World Cup sponsorship

FIFA is facing disputes with Adidas and Coca-Cola regarding sponsorship rights for the Club World Cup, which has led to legal actions.

Championship Side Leeds United Extends Partnership With Adidas

Leeds United has extended its sponsorship deal with Adidas, highlighting the success of their partnership and record-breaking merchandise sales.

Fifa in dispute with Adidas and Coca-Cola over Club World Cup sponsorship

FIFA is facing disputes with Adidas and Coca-Cola regarding sponsorship rights for the Club World Cup, which has led to legal actions.

Championship Side Leeds United Extends Partnership With Adidas

Leeds United has extended its sponsorship deal with Adidas, highlighting the success of their partnership and record-breaking merchandise sales.
moreadidas
from Business Insider
2 months ago

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

MrBeast leverages his massive YouTube audience and unique content style to attract lucrative brand sponsorships.
#college-basketball

Duke freshman star Flagg inks Gatorade deal

Cooper Flagg is a rising college basketball star and the first men's player to sign a Gatorade sponsorship.

Rick Pitino Wronged Again, Cooper Flagg's Big Deal, and UConn's Potential Big 12 Move

Rick Pitino's off-court drama and Cooper Flagg's shoe deal raise interesting conversations about college basketball's evolving landscape and sponsorship dynamics.

Duke freshman star Flagg inks Gatorade deal

Cooper Flagg is a rising college basketball star and the first men's player to sign a Gatorade sponsorship.

Rick Pitino Wronged Again, Cooper Flagg's Big Deal, and UConn's Potential Big 12 Move

Rick Pitino's off-court drama and Cooper Flagg's shoe deal raise interesting conversations about college basketball's evolving landscape and sponsorship dynamics.
morecollege-basketball
#lionel-messi

Messi-mania helps drive record MLS attendance

MLS records high attendance and sponsorship revenue growth, significantly influenced by Lionel Messi's presence in the league.

Inter Miami made a big-money bet on Messi, and it's paying off with sponsors, fans

Inter Miami's international appeal has significantly broadened since Messi's arrival, attracting global sponsorship deals and diverse fan engagement.

Messi-mania helps drive record MLS attendance

MLS records high attendance and sponsorship revenue growth, significantly influenced by Lionel Messi's presence in the league.

Inter Miami made a big-money bet on Messi, and it's paying off with sponsors, fans

Inter Miami's international appeal has significantly broadened since Messi's arrival, attracting global sponsorship deals and diverse fan engagement.
morelionel-messi
from www.fourfourtwo.com
2 months ago

Saudi oil sponsorship: Why have more than 100 women's footballers opposed the deal?

Women's footballers oppose FIFA's sponsorship with Saudi Aramco due to human rights concerns in Saudi Arabia. They seek to raise awareness and prevent complicity.

NBA player Dillon Brooks is now the 'major sponsor' of his old Toronto high school team | CBC News

Dillon Brooks is giving back to his roots by sponsoring the Father Henry Carr Catholic Secondary School basketball program he once played for.

WordPress bans WP Engine from sponsoring user groups

WordPress has prohibited WP Engine from sponsoring events and participating as speakers or organizers due to trademark disputes.

Two more weeks to go: Connect with Meta, Dropbox, J.P. Morgan, and HP at Disrupt | TechCrunch

Disrupt event supports startups through partnerships, providing resources and community needed for success.

What's the deal with those Strauss decals on MLB batting helmets?

MLB's partnership with Strauss aims to enhance visibility and media value through postseason branding, reflecting the league's evolving marketing strategy under Commissioner Manfred.

This massive London stadium could soon start hosting 15 gigs a year

Twickenham Stadium is undergoing a name change and is expanding its role as a music venue to secure financial support and modernize.

LVMH signs major sponsorship deal with F1, replacing Rolex

LVMH signs major $1 billion sponsorship deal with Formula One, taking over from Rolex, highlighting its expansion in sports investment.
The deal marks a strategic shift in Formula One's branding, as LVMH aims to leverage the sport's growing popularity.
from sportslens.com
3 months ago

Telecoms Giant Verizon Becomes 2026 FIFA World Cup Sponsor

Verizon sponsors the 2026 FIFA World Cup, enhancing connectivity and participation for fans globally.
#fan-engagement

New Trends in Soccer Business: Digital Age Sponsorships and Revenue Models - Soccer News

Soccer sponsorships are evolving from logo exposure to data-driven partnerships that enhance value for both teams and sponsors.

Music inspired football shirts - ranked

Pop culture significantly influences football kit designs, sparking discussions on fan sentiment and creativity.
Clubs are increasingly collaborating with musicians for unique jersey designs.

New Trends in Soccer Business: Digital Age Sponsorships and Revenue Models - Soccer News

Soccer sponsorships are evolving from logo exposure to data-driven partnerships that enhance value for both teams and sponsors.

Music inspired football shirts - ranked

Pop culture significantly influences football kit designs, sparking discussions on fan sentiment and creativity.
Clubs are increasingly collaborating with musicians for unique jersey designs.
morefan-engagement

Source: WSL deal sets women's football record

Barclays renews and significantly increases investment in women's football leagues, marking a historic milestone for women's domestic football.

Why StreamElements is launching a 'side sponsorship' tool to widen creators' advertising options

StreamElements launched a new tool called SideSpons to enhance monetization for livestreamers by allowing them to feature multiple sponsors simultaneously.

Why Dow Jones is integrating its B2B businesses into its consumer event franchise, the Journal House

The Journal House is expanding its event franchise by integrating B2B brands to attract broader sponsorship opportunities.

Save the Children pulls out of Science Museum event over sponsor concerns

Save the Children withdrew from a Science Museum event due to pressure over controversial sponsorships, reflecting ethical concerns among supporters.
#kingspan

'My heart goes out to Grenfell families' - says Shane Lowry as he ends Kingspan deal

Shane Lowry cut ties with Kingspan after criticism over the company's role related to the Grenfell fire tragedy, expressing sympathy for the victims' families.

'My heart goes out to Grenfell families' - says Shane Lowry as he ends Kindspan deal

Shane Lowry has ended his sponsorship ties with Kingspan, citing respect for Grenfell fire victims.

'It is what it is now for me and Kingspan': Shane Lowry says his heart goes out to the Grenfell families as he cuts ties with sponsor

Shane Lowry cuts ties with Kingspan after criticism linked to the Grenfell Tower fire and expresses sympathy for the victims' families.

Kingspan's partners stay silent on sponsorship plans after Shane Lowry ends relationship

Shane Lowry ends sponsorship with Kingspan due to controversy surrounding the company's role in the Grenfell Tower fire.

'My heart goes out to Grenfell families' - says Shane Lowry as he ends Kingspan deal

Shane Lowry cut ties with Kingspan after criticism over the company's role related to the Grenfell fire tragedy, expressing sympathy for the victims' families.

'My heart goes out to Grenfell families' - says Shane Lowry as he ends Kindspan deal

Shane Lowry has ended his sponsorship ties with Kingspan, citing respect for Grenfell fire victims.

'It is what it is now for me and Kingspan': Shane Lowry says his heart goes out to the Grenfell families as he cuts ties with sponsor

Shane Lowry cuts ties with Kingspan after criticism linked to the Grenfell Tower fire and expresses sympathy for the victims' families.

Kingspan's partners stay silent on sponsorship plans after Shane Lowry ends relationship

Shane Lowry ends sponsorship with Kingspan due to controversy surrounding the company's role in the Grenfell Tower fire.
morekingspan

RFU to axe 42 staff weeks after selling Twickenham naming rights for 100m

The RFU is laying off over 40 staff due to financial challenges, despite securing lucrative sponsorship deals.
Rising costs and declining revenues are prompting the RFU to make significant operational changes.

Capitals announce TikTok as road jersey patch sponsor

TikTok becomes the Washington Capitals' road jersey patch sponsor, enhancing fan engagement through innovative content.
The partnership signifies a broader trend of sports teams leveraging social media for marketing and fan interaction.

Dodgers All-Star Shohei Ohtani Signs Brand Ambassador Deal With Beats By Dre

Shohei Ohtani has been named the new brand ambassador for Beats by Dr. Dre, highlighting their products in upcoming marketing campaigns.

Why USC sold Coliseum field space to DirecTV: It's 'an adapt-or-die scenario'

USC is capitalizing on new NCAA rules to sell on-field sponsorship ads, reflecting a shift towards commercialization in college athletics.

Pernod won't sponsor PSG after Marseille protest

Pernod Ricard ended its sponsorship deal with PSG after backlash from Marseille fans citing historical connections to the city.

Non-Monogamous Sponsorship: Neko Mullaly

Neko Mulally highlights the significance of adaptable sponsorships in the evolving bike industry, accommodating both athlete and brand needs post-pandemic.

RAIN Notes: August 29

Podcast sponsorships should respect content and audience, as emphasized by Gina Garrubbo, ensuring integrity.

Civil rights lawyer Ben Crump advertises his firm on patches worn by US Open tennis players

Ben Crump's law firm promotes social justice advocacy through sponsorship patches on players' outfits at the U.S. Open.

Environmental campaigner Victoria Siddall appointed National Portrait Gallery's first female boss

The National Portrait Gallery has appointed its first female director who advocates for climate action in the arts.

UK Sport warned British Cycling against Shell sponsorship and its possible impact on future public funding

British Cycling's partnership with Shell faced backlash over potential reputational risks and financial motives, leading to CEO resignations and concerns from UK Sport.
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