The beer category represents a significant portion of the total beverage alcohol market but has seen recent sales declines. In 2024, beer dollar sales were down 0.6%, while total wine sales dropped 2.2%. Spirits experienced growth at 2.8% due to premixed cocktails. The overall beer market decreased by 1.2%, totaling $45.3 billion, with a volume drop of 3.2%. Domestic super-premium and flavored malt beverages saw growth, indicating some segments are performing well. Engaging young consumers is crucial for the beer category's future relevance.
The beer category was down slightly ― -0.6% dollar sales change vs. year ago, but did not decline as much as total wine, which saw -2.2% dollar sales decline.
Factors impacting beer performance include engaging with LDA consumers and competition from the growing ready-to-drink alcohol space.
With household penetration dropping for beer over time, it will be important for beer to remain relevant with young consumers coming of legal drinking age.
Domestic super-premium dollar sales were up 3.9%, totaling $4.4 billion, with case sales also up 3.9%.
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