"Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness. Developed for beer lovers approaching January with greater intention and balance, Athletic January showcases how the brewery's great-tasting non-alcohol brews can elevate everyday moments at home, at the table, and everywhere in between, it says."
"As consumers reset for the year ahead, Athletic Brewing is inviting drinkers to celebrate life's little wins and set the tone for 2026 with new rhythms, routines, and resolutions, the company says. With its year-round lineup of award-winning non-alcohol brews - and flavor innovations making their retail debut in January - Athletic is redefining how people gather, connect, and show up for the experiences that matter, it adds."
Athletic Brewing is returning Athletic January, a month-long campaign focused on moderation and mindfulness. The initiative targets beer drinkers seeking balance and showcases great-tasting non-alcohol brews that elevate everyday moments at home and in social settings. The campaign encourages presence, new experiences, and a year-round moderation mindset, and invites consumers to celebrate small wins and set intentions for 2026 with new routines and resolutions. Athletic highlights its year-round lineup and January retail flavor innovations. Athletic is partnering with OpenTable to help diners locate on-premise locations serving its non-alcohol brews via an interactive map across the United States and Canada.
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