#marketing-campaign

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fromThe Drum
4 days ago
Marketing tech

Maybelline launches drama-soaked reality show with Ariana Madix

Maybelline's 'Primer Donnas' campaign features beauty influencers in a faux reality show format, emphasizing product benefits through engaging storytelling.
Social media marketing
fromAdweek
4 days ago

WhatsApp Ad Appeals to the Heart With a Bold Privacy Promise

WhatsApp launches its largest marketing campaign to reassure users about privacy and highlight end-to-end encryption.
fromstupidDOPE | Est. 2008
1 week ago

Craft Sportswear Channels Ancient Instincts in Its Bold New Campaign "Run. Like We're Meant To." | stupidDOPE | Est. 2008

Craft’s creative reset, 'Run. Like We’re Meant To.', takes a primal approach to running, emphasizing the inherent human instinct to move and survive.
Marketing tech
#social-media
Marketing tech
fromCreative Bloq
3 months ago

Ikea is sliding into followers' DMs (and it's surprisingly genius)

Ikea's 'U up?' campaign creatively engages consumers with humor and unexpected offers, demonstrating modern marketing's effectiveness through playful risk-taking.
Marketing tech
fromCreative Bloq
3 months ago

Ikea is sliding into followers' DMs (and it's surprisingly genius)

Ikea's 'U up?' campaign creatively engages consumers with humor and unexpected offers, demonstrating modern marketing's effectiveness through playful risk-taking.
fromwww.housingwire.com
1 week ago

FOA president talks business progress amid strong Q1 earnings

The A Better Way With FOA campaign moves away from celebrity endorsements to storytelling that reflects real-life goals, aiming to reshape perceptions of reverse mortgages.
SF real estate
#salad-menu
fromInverse
1 week ago

23 Years Later, Disney's Greatest Sci-Fi Experiment Just Got A Huge Upgrade

Disney's 2002 'Lilo & Stitch' campaign stood out with memorable imagery and innovative storytelling, marking a pivotal shift into new themes and genres for the studio.
Independent films
fromNew York Post
1 week ago

Travelers can 'fly like a cardinal' on direct Chicago-to-Rome flight in honor of Pope Leo, charter company reveals in cheeky new ad

"Whether you're spiritually inspired, historically intrigued, or just ready for Roman pasta and Prosecco, we've got your direct line to Vatican City."
Chicago
#ronald-wayne
fromEntrepreneur
3 weeks ago
Apple

He Lost Billions as Apple's Forgotten Co-Founder. Now He's Pitching a Beloved Apple Beer | Entrepreneur

fromEntrepreneur
3 weeks ago
Apple

He Lost Billions as Apple's Forgotten Co-Founder. Now He's Pitching a Beloved Apple Beer | Entrepreneur

fromFood & Beverage Magazine
3 weeks ago

Chewy, Fruity, and Totally Unstoppable: MIKE AND IKE and HOT TAMALES Join Forces with Marvel Studios' "Thunderbolts*"

As Marvel Studios' 'Thunderbolts*' hits the big screen, only our candy brands bring the flavor and firepower to match," said Deb Turoczy, Senior Manager of Consumer Engagement at Just Born Quality Confections. "We're so excited that our iconic delicious candies are teaming up with this highly anticipated film to deliver an experience that's fun, immersive and packed with the same fearless energy our fans have come to expect.
Marketing tech
#chilis
fromPFSN
4 weeks ago
Atlanta Braves

Chili's Wins Carson Hocevar's Approval for Insane 'Margarita' Marketing Stunt Ahead of Talladega | PFSN

fromPFSN
4 weeks ago
Atlanta Braves

Chili's Wins Carson Hocevar's Approval for Insane 'Margarita' Marketing Stunt Ahead of Talladega | PFSN

Startup companies
fromFast Company
4 weeks ago

Bezos-backed Slate Auto reveals its new customizable $20,000 EV

Slate Auto offers a game-changing, customizable EV at $20,000, aiming to revitalize American manufacturing with innovative marketing strategies.
#gen-z
Growth hacking
fromAdweek
2 months ago

Hinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z

Hinge's campaign illustrates successful connections amid dating app fatigue.
Hinge experienced significant revenue growth and user acquisition in 2024.
The app targets Gen Z and intentional daters to attract new users.
Marketing tech
fromCreative Boom
2 months ago

Got Itchy Feet? LinkedIn's playful new campaign encourages Gen Z to find their next job

Young professionals are increasingly exploring job opportunities that offer flexibility, growth, and purpose.
LinkedIn's 'Got Itchy Feet?' campaign creatively embodies the career insecurities of today’s workforce.
Growth hacking
fromAdweek
2 months ago

Hinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z

Hinge's campaign illustrates successful connections amid dating app fatigue.
Hinge experienced significant revenue growth and user acquisition in 2024.
The app targets Gen Z and intentional daters to attract new users.
Marketing tech
fromCreative Boom
2 months ago

Got Itchy Feet? LinkedIn's playful new campaign encourages Gen Z to find their next job

Young professionals are increasingly exploring job opportunities that offer flexibility, growth, and purpose.
LinkedIn's 'Got Itchy Feet?' campaign creatively embodies the career insecurities of today’s workforce.
London startup
fromMashable ME
1 month ago

Visa helps Egypt's small shopkeepers turn a common phrase into free advertising

Visa's cultural impact in Egypt drives commerce and small business growth through the "Walla Visa?" campaign.
fromAdweek
1 month ago

Spotify's New Ads are Visually Striking Love Letters to Passionate Fans

"It is quite artistic, and we haven't gone down this route for a minute," Hazan said. "[The ads] wouldn't look out of place in an art exhibition, venue, or the walls of a fan's bedroom."
Social media marketing
Graphic design
fromCreative Bloq
1 month ago

The new Twix logo is a nostalgic treat (but something's missing)

Twix shifts from a 'pick a side' marketing approach to a 'have it all' philosophy, emphasizing unity and abundance.
#fashion
fromBevindustry
2 months ago

Keystone Light offers thematic fishing packs

"There's nothing quite like the thrill of slipping on your vest and gearing up to hit the water," said Allison Miller, Keystone Light marketing manager, in a statement. "For two years, Keystone Light has been the smoothest companion on the water and now we're offering fans a new, smooth fishing experience."
Beer
#product-launch
Marketing tech
fromFast Company
2 months ago

Patron's latest ad campaign challenges what consumers know about tequila

Patrón launches a marketing campaign highlighting its tequila as additive-free, stressing transparency and quality.
fromwww.housingwire.com
3 months ago

'Not Saying We're the Best': Homes.com airs two Super Bowl ads

Levy appears in the ads alongside co-star Heidi Gardner, with a cameo by Morgan Freeman.
Marketing
fromMiami Herald
3 months ago

Parking closures to return for Miami Beach spring break. And a new marketing campaign

City Manager Eric Carpenter stated, "Miami Beach is not interested in being a party destination and will not tolerate disorderly behavior," emphasizing law enforcement during spring break.
Miami
fromMarketing Dive
3 months ago

Clif Bar celebrates athlete perseverance with new brand platform

Clif Bar's new campaign, 'Raise Your Bar', targets athletes while introducing a cookies and creme energy bar, emphasizing the rewards of an active lifestyle.
Marketing
Miscellaneous
fromFast Company
3 months ago

Starbucks beat expectations last quarter. It credits the humble handwritten note

Starbucks aims to re-engage customers with a back-to-basics strategy focused on personal touches and improved café experiences.
fromBevindustry
4 months ago

Coors Light releases Mondays Light pack

"Let's face it: all Mondays suck, but the Monday after the Big Game is the absolute worst... So, we thought, why not turn that classic 'Case of the Mondays' into a literal case of Coors Light?" — Marcelo Pascoa of Coors Light.
Beer
#sabrina-carpenter
fromAdweek
4 months ago

Tinder Ads Take on Dating App Skeptics and Haters

"People often go on Tinder not knowing what to expect and find themselves meeting cool people. It feels really good to be pleasantly surprised," Stephanie Danzi, svp of global marketing at Tinder, told ADWEEK.
Relationships
fromThe Verge
6 months ago

Nothing is making a glow-in-the-dark phone

The Phone 2A Plus Community Edition is the result of a contest held by the company encouraging its community to 'build a smartphone of their own imagination.' Over 900 entries participated, leading to a unique, customized design.
Design
fromVG247
8 months ago

Agatha All Along is out now, and its premiere countdown was a witchy five-hour ASMR stream

The marketing campaign for 'Agatha All Along' hasn't been the best from Marvel Studios, but the launch countdown ASMR stream was refreshingly original and funny.
Startup companies
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