In recent years, drinking culture has dramatically shifted towards non-alcoholic options, driven by trends like Dry January and Sober October, prompting U.S. brewers to advance their offerings.
Ryan Frank shares his personal journey with Dry January, emphasizing its role as a way to reset his relationship with alcohol and find a healthier balance.
The growth of non-alcoholic beers has been significant, with many brewers now actively creating and marketing these options, reflecting a notable change in consumer preferences.
Headlands Brewing's Ryan Frank highlights that the trend of non-alcoholic beers started with German brewing innovations but has now seen a strong U.S. response.
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