BrewDog, once a prominent craft brewer, relies heavily on JD Wetherspoon, with nearly 794 venues accounting for much of its draught distribution. In two years, BrewDog's products have vanished from around 2,000 pubs, leading to over 50% decline in Punk IPA distribution. Rising costs in the pub industry have prompted chains to shift towards larger brewers, sidelining BrewDog. Additionally, the company suffered substantial losses amounting to £59m in 2023 and £30.5m in 2022, suggesting ongoing financial distress and a shift away from its original disruptive marketing approach.
BrewDog's beers have disappeared from nearly 2,000 pubs in the past two years, with Punk IPA distribution down more than 50 percent. Chains prefer rivals like Camden Town and Beavertown.
For a brewer that built its reputation on challenging big brands, relying on JD Wetherspoon is an awkward reversal, as BrewDog clings to mass-market distribution.
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