"A quintessential street view of Riverwest, I think a local artist who went by the name 'Peggy Riverwest' converted it into a line drawing which we used at its grand unveiling."
Preslar noted that the limited edition National Parks packaging has generated a treasure hunt mentality among consumers, which reflects Sierra Nevada's core values and resonates positively with drinkers.
The 'May the 4th Be with You' fest, held on the 3rd, offers a vibrant mix of art, music, beer, and food, bringing together local attendees and Star Wars fans.
Before we left Big Oyster Brewery I knew we were grabbing a 4pack to go. We decided to grab Pillars of Dankness.
This ale isn't shy on flavor. It opens with sharp citrus notes on the noseâlemon, lime, and honey laced with subtle floralsâand finishes with a zesty kick thanks to Idaho 7 hops.
Selling beer here in Virginia requires us to have marketing out there, to get people to understand our brands, to understand what we're doing and what we're making, and it's so much harder to do that in a foreign market.
The four conference champions competing in the finals include two returning champions and two first-time finalists, showcasing a diverse range of brewing talent.