
"The national consumption of beer, wine and spirits hit a 90-year low last year, per a survey by the Gallup Poll Social Series."
"More people are ordering mocktails, said Sarabia. He’s noticed more customers coming in to order a soda or water, rather than a beer or cocktail."
"During COVID, everything slowed down... about a year or two ago, though, was when Lee started to notice more and more customers requesting non-alcoholic beers."
"People want to drink but want low alcohol by volume, like a negroni without the liquor, said Lee."
Alcohol consumption in the US has reached a 90-year low, with only 54% of Americans consuming alcohol occasionally in 2025. This trend has been evident in NYC, where bars and restaurants are experiencing a shift in customer preferences. Bartenders report an increase in mocktail orders and non-alcoholic beverages. Establishments like Kingston Hall and TESSA are adapting to this change, with customers increasingly requesting low-alcohol options and non-alcoholic beers, reflecting a broader cultural shift in drinking habits.
#alcohol-consumption #nyc-drinking-trends #non-alcoholic-beverages #cultural-shift #hospitality-industry
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