As spring arrives, Molson Coors Beverage Co. introduces Happy Thursday Raspberry Dragonfruit, a non-carbonated spiked refresher aimed at legal-aged Gen Z drinkers. This bold flavor draws inspiration from popular fruity coffeehouse beverages, reflecting the preferences of a younger audience. With its launch perfectly timed to coincide with the start of spring, the drink is positioned as a refreshing choice that can be enjoyed any day of the week. Available in 12-ounce cans nationwide, Happy Thursday aims to evolve the non-carbonated market with vibrant, delicious flavors.
With Happy Thursday's Raspberry Dragonfruit, you don't need to wait until Friday to embrace that springtime weekend energy.
We're always dialed into the evolving tastes of our 21+ Gen Z drinkers - especially the bold, new flavors they're craving in the non-carbonated spiked refresher space.
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