"Liquid Death's collaboration with Pit Viper introduces 'Sunglasses for Dead People,' featuring shatterproof lenses and a 100% after-lifetime guarantee, priced at $119."
"The brand previously released a $495 urn with Bluetooth capabilities to play an 'eternal playlist' for ashes, showcasing its unique approach to mortality-themed products."
"Andy Pearson, Liquid Death's vice-president of creative, stated, 'It's funny to make the thing,' emphasizing the brand's focus on creating tangible, humorous products."
Liquid Death has launched a collaboration with Pit Viper to produce limited-edition sunglasses called 'Sunglasses for Dead People.' Priced at $119, these shades feature shatterproof lenses and a 100% after-lifetime guarantee. This product aligns with Liquid Death's strategy of creating humorous, tangible items, following previous releases like a Bluetooth-enabled urn. The brand's vice-president of creative emphasizes the importance of making real products to enhance the comedic value, showcasing a commitment to innovative and absurd merchandise.
Read at Fast Company
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