""Our goal is to provide a refreshing alternative that doesn't compromise on flavor or health," says Thalia Jabotian from Konnect Agency. "The response we've seen from early tastings has been overwhelmingly positive, indicating a strong market fit for PuraSoda.""
"PuraSoda embodies the shift towards healthier beverages, featuring just four wholesome ingredients and being free from artificial colors, sweeteners, and stevia."
Pura Beverage Company introduces PuraSoda to the U.S. market, targeting health-conscious consumers with a clean-label soda option. PuraSoda contains only four ingredients: real fruit extracts, organic cane sugar, natural flavors, and carbonated water, with each 10 oz can having 65 calories or less. The initial flavors include Cucumber & Lime, Cranberry, and Ginger Ale, available as single cans at Sprouts Farmers Market. The brand aims to provide a flavorful alternative to traditional sugary sodas, aligning with the growing demand for healthier beverage options.
Read at Food & Beverage Magazine
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