#clean-label

#clean-label

New bags-matte-ified and designed to look like wood planks (like a potato crate)-will hold the chips with revamped ingredient lists. Lay's promises that the baked, kettle-cooked, and original chips won't taste different, they just won't have any synthetic colors or flavors: The redesign will also incorporate a new logo that looks like the sun, photos of potatoes on the bag, and the phrase "Made with real potatoes."

For some, MAHA has been defined by its efforts around medicines and vaccines, like the White House's push to suggest there's a link between acetaminophen, the active ingredient in Tylenol, and autism, in spite of numerous studies showing no link between the two. For others, the MAHA movement has been defined by its efforts to improve America's food supply and to remove artificial dyes and other synthetic additives from America's packaged food and drinks.