"We regularly have more offbeat styles on tap at our taprooms, so the Hello Darkness pack is an opportunity to bring the talents of our brewers and the taproom experience home. With a market crowded with stouts and porters, we invite consumers to learn about different darker beer styles this winter," said CEO David Schlafly in a statement.
The variety pack's design features a photo at night of the Schlafly Beer Tap Room, the original brewpub for the brand, which started at this location in 1991. With the signature architecture of the 1902 former printing press building dimly lit juxtapositioned against bold neon lighting font, the design showcases how traditions can be new once more.
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