Supermarkets predict record sales of no and low alcohol beer and cider during the Euros, showcasing changing consumer preferences in alcohol choices for major football tournaments.
Wine sales expected to surpass 30 million bottles during the tournament, alongside over 11 million pies, and more than 90,000 packs of bunting, as supermarkets gear up for heightened demand.
Warm temperatures paired with sporting events can significantly drive up sales of beer, wine, pizzas, and snacks according to previous tournament trends, leading to increased demand during peak match days.
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