The article discusses the significant decline in barley prices—down by 40% from 2022—affecting the brewing industry. This decline poses challenges as brewers claim rising costs to justify price increases. It emphasizes that beer consists of only four main ingredients, making it straightforward to track pricing changes. The piece also references the German Purity Law, established 500 years ago, which restricts beer ingredients to water, malt, hops, and yeast, reinforcing quality and safety for consumers.
Brewers cannot hide behind vague claims of higher input costs, as the core ingredients for beer production are few and can be easily assessed in terms of pricing.
The German Purity Law, established 500 years ago, ensures that beer is made from only four ingredients, promoting safety and quality for consumers.
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